How to Add Logo Design To Your Service Portfolio

As a service provider to small businesses, you're always looking for ways to increase your offerings while keeping costs down and optimizing your return on investment. It can be expensive to subcontract or hire professionals in-house to provide all of the services that your clients require. Expertise is costly, and it can take time to train the right people to get up to speed on your particular way of doing business.

One way to maximize your service portfolio while minimizing the hassles and investment of hiring staff is to outsource white label logo design. As a white label logo reseller, you can offer a valuable service to your small business clients directly, without having to find and hire designers to perform the work.

What Is White Label Reselling?

White label is another way to refer to private label products and services. The white label company makes the product or performs the service, while you get the benefit of marketing and reselling the product or service directly to your customers under your own brand. With this type of investment, you can sell logo design services directly to your clients, without having to disclose that you aren't actually performing the design work. The white label logo design team fulfills the design service, with designers and consultants who complete the logo design work for you from start to finish. However, the client only interacts with you and your brand.

This unique way of working allows you to widen your service offerings under your own brand, without having to make more expensive investments in hiring additional staff or spending money on training in skills that may be outside of your team's range of experience. Smart business owners know that white label products are a way to maximize their revenue and optimize their service portfolio offerings to their small business clientele.

How To Make It Work For Your Business

Perhaps you offer your small business clients a range of services, but logo design isn't one of them. The moment you decide to partner with a design company to become a white label logo reseller, you immediately amplify the services you can offer your clients by integrating logo design as a core component of your packages. You can immediately begin marketing logo design as one of your company's competencies, giving clients an even greater opportunity to find a "one stop shop" for their design needs.

The company will quote you for their services, and you can then determine how much to charge your clients. You save on all the expenses of performing the service directly, including overhead, equipment and staff costs. The entire process is streamlined so that your customers only see your brand and associate it with the ease and convenience with which they can get all of their small business solutions in one place.

White label logo design is an efficient and convenient way to increase customer satisfaction and grow your brand. You benefit from the skills of a team of expert designers without having the cost outlay of hiring them directly. It's a win-win solution for everyone.