Time to Get Rid of the Myths and Misconceptions Surrounding PPC

When it comes to the concept of online advertising, pay per click marketing has turned out to be the market leader. Google, the most powerful and the largest search engine, alone generates more than $ 10 billion per year in the form of revenue, which is generated by their pay per click marketing campaigns. With the prospect of such huge amount of revenue generation, the concept of pay-per-click marketing has become very popular among the different market segments.

However, there are numerous myths or misconceptions that exist about this particular concept. These misconceptions are more prevalent among those who have not yet used this particular mechanism. With such misconceptions in place, it is more likely to do harm than good. PPC is a very effective and wonderful marketing tool. In order to get the best out of it is very important to get rid of the myths and misconceptions. For more details on this topic, visit http://www.sandcrestseo.com/phoenix-seo/.

Myths or Misconceptions Surrounding Pay-Per-Click Marketing

Here are some of the false notions people have, when it comes to pay per click marketing

• Need to work solely with Google: This is one of the most common misconceptions. Google is not the only player in the market. There are different other agencies and companies that can help facilitate the pay-per-click marketing campaigns for the entrepreneurs. Yahoo ads, Microsoft’s MSN ads and advertising network run by Bing are some of the other important players in the market. All the companies might use different techniques and nations; however, the bottom line remains the same. So Google is not only option available
• It is an expensive affair: This is another misconception which people have about pay-per-click marketing. The fact is, here the campaigner can spend his own budget of any magnitude and he does not need to spend a single penny beyond the budget, unless he wishes to. It also needs to be mentioned that PPC can also be carried out with a relatively smaller budget
• The ads need to be in the top position: This is absolutely untrue. Numerous studies and researches have concluded that the ads which are placed between the second and the sixth position are likely to receive the maximum number of clicks than the ones positioned at the top. There is another important thing which needs to be taken into consideration - the fact that the success of PPC depends on how effective the keywords are and other technical issues.
• It takes a long time to show results: The ground reality shows that pay-per-click marketing campaigns show instantaneous results, compared to other forms of marketing. If the keywords selected are correct, then PPC can show magical results within a very short period of time

Apart from these, there are numerous other misconceptions that can be related to PPC. It needs to be mentioned here that it is a very scientific process which is designed and aimed towards delivering quick results.