SAP Takes Customers Beyond CRM, Connecting Sales and Service Processes in The Cloud

SAP is one of the most reliable customer relationship management platforms trusted by discerning organizations around the world. Its versatility enables the platform to go beyond CRM and provide a range of other perks for the service, sales, and marketing aspects of the business. SAP Hybris signed its 1,000th customer in October 2016, and it is an important milestone that shows how the platform helps organizations provide seamless customer experiences in all channels. The 1,000th customer is a construction company that is based in Denmark, which implemented cloud-based SAP Hybris to improve their sales and gain a complete view of customer data.

SAP is an answer to the need for a highly reliable and secure digital customer engagement platform for service and sales teams. It runs in the cloud, so it provides better access to data than before, especially for teams that must work remotely. SAP Hybris Cloud for Customer is an example of one of the solutions from SAP that bridges the gap between the business and the customer, so the business can engage with its customers in more meaningful ways. The solution provides a holistic view of customers while enabling the business to provide a more personalized way to engage them.

As SAP connects service and sales processes in the Cloud, its customer base continues to increase. In fact, a 73 percent year-over-year growth was seen in the second quarter of 2015 until the end of the second quarter of 2016. SAP is preferred by growing and thriving companies and businesses around the world, and it continues to evolve to provide enhancements, including an improved interface, analytics, reporting, integrations, and mobile capabilities. SAP joined the cloud market some five to six years ago, resulting in a surge in the demand for the platform, especially among sophisticated customers who are moving from traditional transaction sales to a knowledge-based, solution-selling, and customer-centric platform.

SAP may be just what you need in your business if you want to deliver a more personalized customer experience using an advanced, easy to use, cost-effective, and secure CRM system. With SAP, you can understand the customer journey better and manage customer data well, so you can deliver the best services to them.