Desktop Email Template Conversion: Remember Key Aspects While Converting

Author: Lisa Johnson

"Desktop Email Template" conversion has now become the best option for email marketing campaign. As we all have seen that how the internet technology is affecting our daily lifestyle. It is evaluated that around 81% of world’s population is connected with the internet. Hence, various business enterprises have found the space on the network to connect with users/customers/audience. They have deployed their websites, enlisted their name on online yellow pages and lots more. Their mode of connectivity with audience has also changed like they mostly utilize email services or newsletter or the social media to grab attention as well as acknowledging about sales and services to their customer.

Drafting simple email for marketing purpose is now a dwindling trend due to the weak structure, maximum loading time as well as compatibility issues. Therefore, desktop email template conversion has been emerged as the utmost solutions for business. There is a need to care about some basic aspects, while employing desktop email template conversion because any misleading will account to weird conversion.

Let’s Have A Glimpse Over Key Aspects While Converting:

Table Based Layout: Desktop Email Templates conversion should be validated with table based structure. There is an effective utilization of CSS for perfect positioning. If this is not happen, then there will be the problem for sender, while customizing the content and hence, lead to generation of irrelevant content.

Cross-Compatibility: It is most important to verify the desktop email templates on the major email platforms such as Gmail, Yahoo mail, Outlook, AOL and lots more. Because, non-compatibility issues tend to distract the email readers from the email or sometimes, they consider this like a spam.

Pixel Perfection: Every pixel of email template should be properly coordinated. If there is no pixel perfection, then it will result into blurring design & further, this will account to diminish the interest of the users to read the mail.

HTML Semantic Coding: The semantic HTML coding helps the email platform in executing the script of email smoothly as well as aid sender in personalizing according to the future need. Therefore, it is necessary to adopt semantic coding in HTML.

Adopting all these key aspects will help in delivering the best of the best desktop email templates and hence, it saves lots of cost as well as time in account of developer. This will further add up the productivity.