How to Promote Your Book - 5 Effective Ways

Producing and publishing books has never been as easy as it is today. However, this also means that the competition is tougher, making eBook marketing and promotion even more challenging. With too much noise both online and offline, how can you do eBook promotion effectively? Here are 5 ways to help get you started:

Before you even begin any eBook promotion work, make sure that you have all your digital resources in order. You want your work to have maximum exposure, of course, but be careful not to resort to random ad posting and be sure to direct your message to the right audience. In addition to your book’s website, it also helps to have a couple of social networking profiles that are relevant to the market you are trying to target. The most popular sites for social network promotion are Twitter and Facebook, but other types and genres may find Pinterest or LinkedIn to be a better fit. In any case, social networks are great venues to engage your target market as well as invest in your eBook writing career.

Blogs are also great eBook marketing platforms. While they do take a lot of time and effort to maintain, they can have real and relevant benefits in the long run. Having a successful blog that receives relevant traffic can help you relay visitors to your main website while also establishing your authority as an expert in your field. Establishing this kind of trust and interest can also do wonders for your future in the publishing business.

Generate and secure reviews from reputable and influential blogs, websites, as well as offline media. Sending relevant personalities review copies of your work, along with your media kit will help further your eBook promotion cause and put your book in front of the right people.

Build the brand and create buzz by promoting your book through a short video clip or a teaser. Video sharing sites like YouTube—which most people are on—are also incredible platforms to generate conversations around your product.

Finally, join eBook exhibits where you can get in front of your target audiences at book fairs. Modern eBook exhibit displays use large monitors that draw people’s attention to the different books featured. They use new technology to help people view a sample of your work (a few excerpts that best represent your book) and voluntarily sign up to see and know more about your title. This is eBook marketing at its finest because it lets you connect with audiences on a deeper level and reach them through one of the most intimate eBook promotion channels that is their email inbox.