SSP Plugin- Advanced Version
As a web publisher, you have decided to make money of the available ad spaces. In addition, you have considerable amount of traffic in your site.
Nevertheless, finding and managing ads for ad inventory slots is another complex task.
This is where the Supply-side platform/Sell-side platform or the SSP plugin- Advanced version for OpenX/Revive adserver comes in. Developed by Reviveadservermod.com, the plugin helps publishers generate the optimal revenue with their ad slots.
You can find the SSP plugin- advanced version for OpenX/Revive Adserver by following the link http://www.reviveadservermod.com/advanced-version-of-ssp
Supply side platform (SSPs) allows publishers to make money from their website by selling ad inventory to advertisers. It is the publisher’s equivalent of a DSP.
How does it help me?
The plugin allows the publishers to connect their ad inventory with a number of ad exchanges and DSP’s. The Ad inventory is open for a number of advertisers to purchase. At times, of surplus advertisers, the real time bidding takes place and the highest bid is selected. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the maximum extent.
What are the supported Ad formats?
When it comes to ads here are the formats supported
- Native ads
- Video ads
- Audio DAAST ads
Supported video ads
- Video ads IAB standard Vast 2.0 and Vast 3.0
- Inline, Overlay and Companion video ads
- Third party video ads/Wrapper ads
Supported audio ads
- Audio ads support for DAAST 1.0
- Linear Audio ads
- Third party Audio ads/Wrapper ads
What happens when the ad exchange does not return an ad response?
At times the when the request sent from the DSP does not return ads, the ad slots would have no ads to display. To overcome this situation a pass back or a fallback tag would be initiated. It is nothing but the backup plan. The Ad exchanges display their own ads in the slots. These ads are termed as house ads.
Why does SSP matter?
Increasingly, advertisers use technology to sell their ads more efficiently. However, the problem for publishers is they cannot be sure if they are selling their inventory for less cost. SSPs were created in part to help combat this problem and also to help publishers efficiently aggregate and manage their relationships with multiple networks and ad buyers.
But wait! There is more; you can find hundreds of plugins to enhance your OpenX/Revive Adserver. Just follow the link below