The Components of a Successful SEO Campaign

You can spend thousands of dollars on a beautifully designed website and hundreds more on a creative URL, but all of that means nothing if your site cannot be found via organic search efforts. Search engine optimization is meant to optimize your website for popular industry search terms so that you can be found when consumers search for your products or services in your area. An SEO company in Utah can advise you on what terms to optimize your website for and develop a strategy that will ensure you see online success.

When it comes to an SEO strategy, there are a few key components that you must implement. Those include:

On-Site SEO

On-site SEO is exactly what it sounds like: the strategic placement of keywords throughout your website to increase search engine rankings for your site as a whole. Effective on-page SEO efforts incorporate popular industry terms throughout all aspects of your content, including headlines, meta tags, body content, sub-headlines, URLs and even image file names. These keywords must appear naturally, and it is important to avoid "stuffing" your pages with keywords, as this is highly frowned upon by the search engines and can result in penalization.

Off-Site SEO

Though on-site SEO efforts are important, off-site SEO efforts are much more so, as these efforts indicate that you are a reputable source worth linking to. Off-site SEO is also referred to as inbound link building and includes obtaining links to your site from reputable sources. You can do this by posting to social media and getting followers to click through to your website, guest blogging for an industry leader and contributing to Q&A forums. Though off-site SEO efforts are much more difficult, they are also more rewarding, as Google and the other search engines will view you as an authoritative resource and therefore, reward you with higher rankings.

The best way to obtain links, according to a reputable SEO company in Utah, is to create and publish quality content that is informative, engaging and relevant to your intended audience.

Keyword Placement

Keyword placement places a huge role in your SEO strategy’s success. While it is important to ensure that your content contains popular industry keywords and keyword phrases, you don’t want to overstuff your content, as search engines dislike and penalize such shady techniques. However, you don’t want to incorporate too little keywords, as doing so could reduce your chances of being found.

Additionally, try to optimize each page around one specific keyword, not several. Including several keywords on a single page can confuse the search engines and make site navigation difficult.

Finally, make sure that your keywords are relevant to your content. It would not do you any good to include keywords about website development on a page that sells SEO services.

An SEO company in Utah understands what it takes to be successful online, and can help you develop a strategy that will boost your search engine rankings and generate qualified leads. If you have a website for your business, request the services of a company like 180fusion to build your website into the successful online property you always imagined it would be.