Senior Friendly Packaging Market size and Key Trends in terms of volume and value 2016-2026

Author: Ankush Nikam

The first understanding which strikes in our mind with the word senior friendly packaging is that packaging targeted only to specific age of people beyond the age of 45-50 yrs. and barred for anyone who lies in age beneath that bar. senior friendly packaging has been engineered for convenience of senior aged people who has specific needs such as easy to open and seal, visually detectable, flexible single serving sizes and display clear and labels that clearly communicates the benefits of taking the product and the repercussions on skipping or neglecting the prescribed dosages and at the same time taking into equation that children need to keep at bay from certain medicines and vitamins which is meant only for senior aged people and ingesting such drug can harm or kill a children.

Market: Drivers & Restraints

The growth of senior friendly packaging is driven by the factors such as senior age population mostly suffer from arthritis and wrinkles which diminishes their strength and they feel frustrated to open or seal their medications and vitamins boxes and bottles which need lot of strength and they need something which cater only to their need. Between 2010 and 2050, population of senior in America alone is expected to increase significantly by 88.5 million and most of the senior age population and no such pharmaceuticals manufacturers will be able to resist a market of potential 90 million customers hence providing a lot of traction for senior friendly packaging market. Some other factors driving the senior friendly packaging market are, from 2005, there has been rise by 23 percent in the number of grandparents living with their grandchildren, and one in eight grandparents provide regular care for their grandchildren. Those grandparents keep their medicines and vitamins in such places which are easy to remember and to reach, but children who lives with them in a blink of eye can easily reach such places and swallow such medicines. In 2014 as per U.S. medical data it has been found in three out of four cases of child drug poisonings, the medication belonged to a parent (39 percent of cases) or grandparent (38 percent of cases). So considering the lurking danger of such unintentional poisoning there has been a demand for senior friendly packaging which are equally senior friendly and children resistant.

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Considering the rise in population of senior aged and there increase in medication usage for healthy living and at same time to prevent children poisoning from ingesting medicines and drug there is no such restraint for senior friendly packaging market.

Senior Friendly Packaging Market: Segmentation

The global senior friendly packaging market is segmented on the basis of product, sales channel and region.

On the basis of type of products, the global senior friendly packaging market is segmented into:

  • Flexible Packaging

  • Plastic Containers

  • Glass Containers

  • Caps/Closures

On the basis of end users, the global senior friendly packaging market is segmented into:

  • Pharmaceuticals

  • Food Industry

  • Home

On the basis of sales channel, the global senior friendly packaging market is segmented into:

  • B2B

  • B2C

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Senior friendly packagingMarket: Regional Outlook

Based on the geographies, global senior friendly packaging market is segmented into five key regions -- North America, Latin America, Europe, APAC, and Middle East & Africa. Among the aforementioned regions, North America senior friendly packaging market is expected to be the dominant region for senior friendly packaging market in terms of value share, which can be attributed to the rise in population of senior age population in North America and the expansion of packaging industries which manufactures senior friendly packaging followed by Europe. In APAC region the senior packaging market is in introduction phase, senior friendly packaging market is growing and will eventually gain a strong foothold over the forecast period. In MEA and Latin America at present senior friendly packaging market is yet to acknowledge the idea of senior friendly packaging product mostly it relies on imported products but with rise in awareness and growing demand senior friendly packaging market will witness growth by the end of our forecast period.

Senior friendly packaging market: Key Players

Some of the major players identified in the global senior friendly packaging market are MJS PACKAGING, Rexam Healthcare, Sanner GmbH, J.L. Clark, Bird Dog Marketing Group, LLC, Howell Packaging, Gerresheimer, WestRock Company

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