The Rise & Relevance Of Media Studies In India

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Media of the present day has been associated with visual, print and online media, to provide the required information and data in the most seamless fashion. Contrary to the previous generations, the use of radio as a form of media has seen a significant dip, where it could not cope up with the dynamism of the alternate forms of media. Amidst this dynamic industry, there is a dire requirement for professionals who have a knack and an eye to perceive and understand the changes and challenges of the industry. Meeting this demand of professionals in the field of media are the numerous mass communication colleges.

Individuals across the world, over the years have become accustomed to consuming data through television with an average individual spending more than 28 hours on television every week. Thanks to this reliance, one can clearly see the field of media always beeing relevant for communication and exchange of information. With online media becoming more important with every passing day, thanks to its ease of access and swift consumption, there is a growing dependence of individuals who have pursued their BA Mass Communication.

One of the finest mass communication college, SCMC, Pune is an institution that believes in amalgamating ideas together to give it a meaningful and powerful voice to stand out in the field of media. Ranked as one of the finest mass communication colleges in the country, the institution offers a holistic experience with rich academic learning and practical real-world experiences. Regarded for its notoriety among the media institutions in the country, SCMC, Pune is one of the most sought after choice since its inception in 2008.

The definition of media has undergone a radical change in recent times. The shift is not merely technological but that of perception of society about media and the awareness of the potential that lies in the active participation in the creation of media. The potential to transform society by challenging and changing the norms constantly, by resorting to the voice that is present within us, to express what is felt and it is this active expression which makes us human.

At SCMC, we cohere ideas together and give it powerful voice and a shape. This crystal ball of consciousness has the ability to not only see but also bring a positive change in the future through its continuous evolution. Armed with the technology and brewing creativity of relentless contemplation, we pride ourselves to be the leader in media education. Thus, striving to transcend the apogee reached by us every step of the way.