Accelerated Mobile Pages (AMP) and SEO Ranking

Author: Pranit Patil

Today, we are going to see the connection between SEO ranking and accelerated mobile pages. Let’s try to understand the concept.

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Now,

We will check how Accelerated Mobile Pages (AMP) affects SEO ranking.

Google, on October 2015, declared AMP Pages or Accelerated Mobile Pages as the open standard for the advertising guys, which help pages to get stacked on mobile phones in snappiest conceivable way.

The prompt need to design AMP pages was the total transcendence of mobile phones. In most recent one decade, mobile phones, smartphones and tablets have revolutionized the way we get our information and data.

Subsequent to having numerous talks with advertisers and technology based organizations around the globe, Google reported this new open source funda termed as Accelerated Mobile Pages that means to upgrade the performance of the mobile web.

Accelerated Mobile Pages AMP allow web pages with rich content, e.g. video, animations and graphics load instantly and work along with the smart ads. AMP additionally gives same code a chance to work over different gadgets and platforms with the goal that all sorts of content can show up anywhere in a moment, does not make a difference what kind of smartphone, tablet and mobile device one is utilizing.

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What do AMP’s have to offer?

  1. Better search engine rankings on mobile devices:

Page loading rate and mobile friendliness are extraordinary segments, yet AMP just works personally with mobile pages, and that is the reason it may never be used as a self-sufficient positioning factor. AMP just tackles mobile pages and it has nothing to do with the desktop type of pages.

In any case, sites that are mobile friendly are compensated with higher rankings as a part of organic mobile search rankings. Website pages developed using AMP will without a doubt rank higher than non-AMP pages, in the MRPs (mobile result pages).

  1. Effective and easier user tracking:

To impact user conduct, it is essential to track it. With the help of AMP pages, marketers can utilize tag manager analytics to peruse two tags that allow them track crucial information, for instance, clicks/conversions, video tracking, link tracking, new and returning viewers, visitors tally, and so forth.

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It is lacking to just guarantee traffic movement to your mobile browser pages; you moreover need to know how your viewers touched the base on your site. Analyzing aids you make sense of where people came from, which pages they viewed, how every now and again they visited your mobile pages and so on.

Following clients and site execution is very straightforward on AMP, in light of the fact that there are analytics tools that can enable you to quantify effectiveness of your AMP projects.

  1. Browser visibility optimization:

Google has started demonstrating AMP results in its organic listings and now, one can without much of a stretch recognize these results by the Green AMP signals. Obviously, the more viable in snatching the consideration of visitors that further guarantee more clicks.

Green AMP signals incite a better click through rate (CTR) for content advertisers in light of the fact that these AMP empowered search results rise out from other search results. This incites mobile search engines’ users search particularly for AMP plugin pages, as these pages stack up faster than the usual mobile pages.

  1. Very flexible Ad support:

Investigating the desktop and mobile browser renditions of a website’s pages, it is very easy to reason that there are an over the top number of diversions. These diversions, for instance, the header image, social media buttons, sidebar navigational menus, popups, forms and different components can cut down your conversion rate. Anyways, with AMP ventures, you can discard redirections on your mobile pages.

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  1. Faster loading web pages that viewers would prefer:

Speed is the foundation of your mobile browser page. Having magnificent content is important, however in the meantime, until your pages are open, clients won’t read them.

Google is persistently improving its frameworks, and with AMP pages, it has brought the mobile browser benevolence, required to guarantee quick stacking web pages that viewers love to have on their mobile phones.

That is why you should develop the mobile pages of your site enormously speedy. AMP makes you fulfill that. Remember that the way people devour your content has changed fundamentally. The rate at which content is being conveyed is spectacular. In case your mobile pages are not as brisk as they ought to be, you won’t change over your mobile users into customers.

AMP is truly compelling. As a switch towards mobile friendly pages, AMP cause you satisfy Google’s wishes that you redesign your site for speed purposes. On the off chance that your mobile browser pages are not loading quickly then that may debilitate visitors from relishing your content.

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