Why Choose Digital Marketing As A Career
When it comes to selecting a career, we have a plethora of career opportunities available with us.
There are opportunities ranging from digital professional to Big Data Specialist to programmers to designers to name a few.
But as per me, one of the most exciting and dynamic profession to choose is Digital marketing.
Why "digital marketing as a career"?
The rate at which technology is evolving is unbelievable. Every day you will find updates on the latest trends coming in technology market.
Few years back 2G was the latest technology in mobile. Fast forward today and you will notice 4G being the necessity for each mobile and just when we are getting used to 4G, 5G is just around the corner.
Technology’s evolution is faster than anything we have seen in past.
Digital Marketing a field associated with internet is evolving at a similar pace.
Few years back, we only knew SEO as the method of promotion. Today, Facebook marketing is a study in itself to promote content on Facebook.
And just when the market is getting hang of Facebook, snapchat marketing is already knocking at the door of digital marketing looking for snapchat marketers.
The digital marketing industry is one industry which is on steroids. It is constantly changing.
From new social platforms to new mobile technologies, every day brings a new challenge and opportunity.
And with every change that is introduced, people need to stay up-to-date.
Digital marketing is a profession where the person needs to frequently adapt new strategies.
There are number of fields under digital marketing profession, they are as follows,
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Content Marketing
- Inbound Marketing
- Web Analytics
- Copywriting
- Advertising
- Mobile Marketing
- Video Marketing.
As a digital marketer, you will never get bored of your job. You are always expected to be on your toes learning new tricks and saying ahead of the game.
Nothing here is stagnant. Every day you will come across something new.
It's not a kind of a job where you have to look at the same excel sheet for the entire period of your service.
Here, you can explore, think and create things.
It is a kind of profession, where you perform or perish. It has to be the most interesting, challenging jobs in the market.
To be an up-to-date Digital marketer, you should be aware of the latest happening in the world. From JB's concert to the latest presidential elections.
You should be someone who is willing to keep their real-world skill sets up to snuff as well.
Digital marketer is all about communication. You need to know how to communicate with people.
You must know how to build a two way communication with everyone.
It is also important to get the audience to listen what you are saying.
Coming to the Career Prospects in Digital Marketing:
According to Payscale, annually a digital marketer earns a median salary of $63,000 to $101,418.
Based on experience a digital marketer at initial earns $56,000. But this varies from profile to profile. An email marketer earns $58,000 while the SEO specialists earn $60,428.
So there you have it, the door to the digital marketing as a career. It is up to you to take the first step.
And trust me, you won't regret. Get into the fast-paced exciting industries or stuck in the traditional way, your wish.
The best way to become a digital marketer is to find a suitable course which helps you learn digital marketing and helps you get answers to digital marketing career path in india.