Latest Story about B2C E-commerce by Aliexpress Clone Script

B2C is an acronym for "business to consumer". A B2C business is one that sells products or services direct to the consumer, as opposed to another business (B2B).

In the Internet age, the ability for small businesses to market directly to consumers has increased, which has led to the growth of the word. In essence, the Internet has eliminated the middle man. Although there are services that are set up to provide direct-to-consumer services, such as eBay for selling goods or Amazon for selling e-books, people can create their own storefronts and sell to consumers without the need for eBay, Amazon and other services.

The challenge of B2C business is to maintain steady sales. When the economy gets tough, consumers may make changes in their spending that can affect a B2C business. While it can happen in B2B businesses, because businesses often require goods and services to stay in business, the impact of a bad economy may be less. With that said, targeting the right group of consumers can be a great way to build a business.

B2C Content Marketing: The web has provided a critical medium for the delivery of relevant content and information designed to educate prospects and generate demand, rather than simply promote brands. Branded content is increasingly part of consumers’ shopping process; more than one-quarter of all consumers (26 percent) report going to business websites for information prior to making a purchase.

In terms of content marketing, B2C marketers have found success with blogs written specifically to appeal to consumers who may be interested in unique products. Developing persons that can appeal to subsets of prospects and writing content from these perspectives to engage a wide array of audience members is gaining traction as a B2C content marketing practice.

How is B2C Different than B2B?

A B2B business is one that offers products or services direct to other businesses. The business can be the end buyer, such as when a company hires a copywriter (the copywriter is the B2B business) or it can be a source for the business. Some businesses may operate as both B2C and B2B businesses.

Contrasting to B2B Sales

Business-to-consumer (B2C) sales differs from business-to-business sales in several ways.

• Lower Price Points: B2C price points tend to be lower than B2B price points. Even a major B2C purchase such as a new car.
• Shorter Sales Cycles: Partially due to lower price points, B2C sales cycles tend to be shorter than B2B sales cycles as a general rule.
• Fewer Decision Makers: Most B2C transactions only have a single decision maker. Sometimes there are two decision makers if the purchase is being made by a couple. B2B sales often involve several individuals influencing the outcome of a deal.

The Value of B2C SEO and Social marketing: As consumers search for product names or look for content related to their intended purchases, a website with strong search standing and social presence will be visited more frequently. B2C marketers must understand the value of well-developed keyword strategies, and bear in mind that most consumers search for four-word phrases.

Even for offline shoppers, search is critical to purchase decisions. Google research shows 27 percent of shoppers use search engines to research products WHILE they’re in stores. Moreover, the average consumer visits more than 10 resources on the web before they finalize a purchase decision, varying from sites discovered on search to social forums. Search and social marketing together boost click-through rates among consumers by 94 percent on average.

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