Measuring SEO Impact for the Next Level - SEO for the Copywriters

It is important to know to understand how to write the web content while you are writing for SEO. Consequently, you must also witness the impact of SEO after the content has been published. You may even choose to create Google Analytics to create the reports that will evaluate the performance of the writers.

What do you mean by SEO content?

Search engine optimized content, commonly abbreviated as the SEO content is a strategic process of writing and researching a website with a goal to maximize its impact in the SERPs. This is basically focussed upon the accessibility of a keyword strategy, the ability to access a competitive analysis as well as to take knowledge on the current factors that are responsible to make the rankings.

Things to measure

Google Analytics is the best to measure the business goals and they help in laying stress upon the measurable value such as leads generated, revenue as well as event registrations. PDF downloads, confirmation page views and button clicks to be identifiable on the site and avail a lead to the growth of the business by being useful to the sales team or being a part of an online campaign.

How to measure?

You can measure the SEO content by making use of Google Analytics. Here are the steps that follow:-

Step 1 - Reviewing the conversion actions

The SEO goals are associated with the outcome of a business and locate the on-site actions to consider how your content is able to drive traffic. Interview your client to ask them about the potential conversions so that you can learn the value of a new lead or a customer. Define a conversion to create goals in the GA.

Step 2 - Navigate to Admin Panel in GA

Open up Google Analytics and then choose to identify the goals to navigate to the Admin panel. Consequently, a little gear like icon will appear at the bottom left corner of your screen and you may operate from there accordingly.

Step3 - Create a goal that includes Dollar value

Account, view and property are three columns present in the Admin view and there is a 'Goals' column marked in the 'View' segment. Select new goals from there. Select Custom or Pre filled templates and the choice is based on your preference.

Step 4 - Grab organic traffic

Once the goals are already set up, automate reporting and try to analyse traffic from the search engines. Try isolating traffic from the organic channel. An easy way to do this is to create a segment. Navigate the reports section in the Google Analytics page and select the "organic traffic" from the "all users" box.

Step 5 - Review GA landing page report

The content performance will help you analyse things in a better way and help you generate more traffic.

Step 6 - Reviewing the conversion value

Finding the value for each page that has been created on your site is important. This will enhance transparency at your site.

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Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on local SEO experts.