TOP 4 proven ways to increase your online store revenue

Make friends with industry experts

Influencer Marketing is all about creating a strategic partnership with key experts, communities, groups, brands, interest clubs and so on.

One of the most popular varieties of Influencer Marketing is working with bloggers. It is not necessary to turn to some kind of celebrity, as their services might be too expensive. Thus, we recommend you draw attention to your product or service at the local level. For example, you can cooperate with some good fitness coach who has a Youtube channel and ask them to review your sportswear and whatnot. Plus, you can also contact some local journalists and ask them to write an article about your product or service.

Use multi-channel sales

Everyone knows the saying "Do not put all eggs in one basket." This is also true for e-commerce.

According to experts, one of the best ways to increase revenue from sales is via multi-channel sales. A number of studies show that sellers who sell goods using different methods can earn up to 40% more revenue.

What channels can you use besides your own online store? Social networks, which now have many new tools facilitating the selling process; mobile applications, which become more and more relevant each year; various platforms like eBay or Amazon.

We recommend you do some experiments trying out different options. It is important to always think about the diversification of sales methods, as this is one of the key ways to drive more revenue.

Do not ignore branding

It does not matter whether you started your online store "yesterday", or you have been working successfully in the field of e-commerce for a long time. Branding (the process of forming a brand image, winning and retaining consumers) is important at any stage of business development. The thing is that products and services have their own life cycle, whereas brands can exist for decades.

Branding encompasses all the elements of your business, starting with the logo and design of the online store, and ending with your style of communication with customers. To create a worthy face of your brand, you need to remember that there are no insignificant things in this process. A fly in the ointment, as you know, can spoil the whole barrel of honey. Therefore, you need to take care of your image and reputation: in the long run, it will bring good dividends.

Focus on conversions

Many businesspersons make a mistake by focusing only on driving traffic and tracking visits to their online store.

In order to increase conversion rates, you need to carefully examine your customers, analyze and remove all the unnecessary elements from the online store, reduce the loading time of the site and increase the shopping speed. We recommend you use Google Analytics for this purpose or other similar tools. In addition, you can visit some popular online stores like https://houghtonnyc.com wedding salon's NYC website and see how they present information and provide the optimal user experience.