Guidelines To Follow For Content Marketing Through Email

First of all, your email subscribers must opt-in. Never get email addresses from a third party and start sending messages. People need to choose your email list. Your emails also must contain a clearly visible unsubscribe link so that people can get off the list at any time.

These are measures to prevent your messages from being seen as spam. It's good to offer promotions through your email list, but don't promote all of the time. The majority of your content should be helpful and informational, not promotional.

If you promote too much through your email list, your sub- scribers will tune out thepcmate

Use a personal tone in your email content and write like you're writing to a friend. Personalize your email messages so that the person’s name appears in the subject line or greeting. You may want to segment your list and tailor content to different segments to make it even more personal. Create an editorial calendar ahead of time. Create your content in advance so that you're not playing catch-up constantly writing new messages. If you're doing this, the quality of your work can suffer. Remember that the content you are creating for other channels is also something you should be sharing via email, even if it’s just a link to where they can find it online. How To Get Subscribers To Open Your Emails The challenge in email content marketing is to get your subscribers to open and read your emails. The best way to do this is to write a compelling subject line that entices people to open it and also gives them an idea of what they can expect in the message. If the subject line is misleading, they won't open the next message. You can keep tabs on how you're doing by looking at analytics and seeking feedback. The automated program you use to manage your list (called an au- toresponder) will give you statistics on open rates and other subscriber behavior. These stats will show you which messages get the most reaction and you can then aim for creating more like them.

You can also ask your list how you're doing and see if they have any suggestions for content they'd like to see.

To-Do's: • This activity assumes that you already have an email list set up. If not, then you will need to start by signing up for an autoresponder service, such as Aweber, setting up your first list, and publishing a sign-up form on your website.

• Make a list of the content you’ve already created or plan to create that you can share with your email list via broadcast emails.
• Create a schedule for sharing your content via email.
• For evergreen content, outline and write an autoresponder series in which you share specific pieces of existing content on a pre-scheduled basis.

These can be emails that you add to an existing autoresponder series or a brand new one for people who are just signing up for your list or buying a product