The Role of Payment Gateway Services in The Growth of Your Business

The advancement of internet has changed a lot of things around us, even our way of shopping. Online shopping comes with lots of advantages, which is the reason why even semi-urban regions in India are catching up to this trend. So, if you are running a business on a local level, it is the time to take it to a higher ground, which can be done by transforming your brick and mortar store into an online one. In this process of transformation, you would need the best payment gateway services.

e-Commerce and payment gateways in India

In India, the e-Commerce sector is growing at an excellent rate, and the payment gateways have been rendering a huge contribution in this field. It is important to select the right payment gateway partner which offers quick onboarding and round the clock services. Research has indicated that the market of payment gateways in India is growing at a whopping rate of 61 percent, which clearly shows the importance of these services.

Payments are certainly the most crucial part of online shopping. Once a customer selects the desired items, at the time of checkout, he or she needs to select multiple payment mode options such as credit card/ debit card, net banking, payment through QR code, mobile wallets and so on. For providing the benefits of various payment options, every merchant needs a reliable, safe, highly secured payment gateway system at affordable pricing.

There are some payment gateway service providers that offer top quality services at reasonable prices, and E-Billing Solutions Pvt. Ltd. (EBS) (Part of Ingenico Group) is one of them. But, what makes a payment gateway good enough?

Let us highlight some of the major aspects.

Coverage of payment options

There are numerous banks these days, and likewise, there are various options available in terms of cards; such as VISA, Master, Rupay, credit card, debit card, diner card, cash card, etc. In addition, you also need to consider your international customers who are likely to be equipped with international payment options. So, as an online merchant, your task should be to provide a wide range of payment options to your customers when it comes to making online payments. This is where companies like EBS provide valuable services to their merchants and customers.

Clean analytics for better planning

When you have the data of your business's daily sales figure, then it becomes easier for you to keep a record of a lot of things. Some payment gateway services come with the feature of analytics; and it provides details such as daily sales, chargebacks, refunds, etc. Once an online merchant has these figures, he will be able to figure out which items are in more demand, which in turn helps in knowing customers' behaviour.

Integration time and support

Integration is definitely a major process involved, and while doing the same; a lot of care has to be taken, particularly in the case of Android or iOS platform integration. The best payment gateway service providers always take thorough care of this aspect;. and payment gateway services of EBS certainly helps in a lot of ways.