Common Web Design Mistakes to Avoid in 2017

Author: Shiva Kumar

What is web design ?

The process of planning, conceptualizing and creating as well as updating a website is called web design. It is a whole world of information processing that involves navigation, accessibility, user interface, colors, layout, fonts, images, etc.

Let us take a look at some common web design mistakes that you MUST avoid in 2017

  • Call to Action button: If your website lacks a strong call to action button, you can expect the viewer to not return to your website. Having a clearly defined call to action will tell the viewer what to expect next, increasing curiosity. A clear CTA will help the consumer to navigate through your website easily.
  • Absent H1 Tags: We have noticed that in the entire excitement of developing a great looking website, the developers often forget to place the H1 tags on the page. If a viewer can easily guess what the website is about in the first 4 seconds, you have great user experience defined. Not placing your H1 tags on the page will not get any ranking in Google searches.
  • Lacking Analytics: It is of utmost importance to make use of analytical tools to measure the user behaviors across the globe. If you do not include this in your website, there is higher chance of you not being able to identify key factors in your consumers, in turn losing out on business.
  • Contact Us Info: You have to have clear "Contact Us" page without making it a big ‘Secret’. For customers to reach out to you without any problem, it is important to have a number or an email to reach out to. Putting a number will ensure that you get a call about enquiries, in turn, converting them into actual customers.
  • Text in Images: Probably one of the most common mistakes that people make is including text on top of the image. Well, a person can see the text on the image but Google cannot read it. It is as good as the text not being there, which means no visibility in the search engine. Including it beside an image will make it more prominent than on top of it.

To sum it all up, great web design ensures the visibility of your website and helps foster long lasting relationships. A visually appealing web design with great content increases website rankings.