The Company That Replenishes Water

During the time when even 1 percent of total globe’s water which is fresh was in danger and when the water has been deemed to be the greatest threat to the global security, the world’s largest beverage company replenished the complete water that they used. The coca-cola company who uses almost 300 billion liters per year has successfully achieved their target to replenish the amount of water they use in their operation to produce bottles and sell coke, sprite, juice and several other beverages.

By the word ‘ replenish’ they don't mean to recycle the water and fill in the bottles as it is Impossible as half of it is consumed by the people by drinking their beverages. Rather they try replenishing through myriad activities to restore or support the restoration of the equable amount of usable water in the community. The coco-cola bottling partners in Kolkata also tried hard to successfully meet the target for balancing the amount of water used for their global sales purpose back to nature and community.

Though it was a good initiative taken by the company, they had to learn it in a hard way that water availability and stewardship are a material issue and material risk. A decade ago coco-cola was accused of diverting the ground water from the farmers and households in rural drought plagued areas in Africa and India to supply its bottling operations. They also closed three of their plants in India but later they promised to replenish the water they use for their bottling operation. The same practice was continued all over the sprite bottling plants in Kolkata.

Time and again the company has been accused of misusing water in drought prone areas, although they always worked to continue their operations abiding the law and the rules and regulations set for them by the government. We live in a world where there is a scarcity of water, so the company has trained all their workers to replenish the amount of water they use for production of the beverages. Not only that they also improve the water efficiency of their own operations. So they have traveled a long distance from a voracious water user to replenish water user and forwarded a step ahead to support the society and the community they live. This approach of the company has changed the views of the commoners towards Coca-cola a leading beverage producer in the global market.