Digital marketing in the age of global competition

This is a story of two people who went separate ways in their business ventures, but what happens in the end will certainly surprise you. So, keep reading because you can learn a valuable lesson from this article. So the story start out with Joey and Johnny who were best of friends, but Johnny was closed minded, old fashioned kind of guy and joey, on the other hand, was open minded and receptive to innovative ideas. On one bright sunny morning, joey and Johnny both thought of starting their own business. Both had great ideas, so they went their separate ways.

Johnny’s business:

Johnny decided he needed to start a brick and mortar store, so he rented out a building in a nice location. He hired couple of sales people and printed brochures, he also used a mail marketing service to market his business. Additionally, he advertised in the local newspaper, and in a matter of few weeks’ sales began to pick up and local people began coming to his business. However, there was a major problem, Johnny had high-overhead costs and a low profit margin.

Joey’s business:

Joey decided that he wanted to start an online business, one that will have no physical location. So, he setup a nice-looking website for his online store. Accordingly, he hired a content writer and hired an Online Advertising Agency in Bahrain to promote his online business. This agency helped him get on top of the search engine results and did a phenomenal job with email marketing. He also signed up for pay per click advertising and within a few weeks, he began seeing sales from across the globe, be it north America, Africa, Asia and Australia. His website was flooded by people from across the globe. The best part, joey had very low overhead and a high profit margin.

Now back to Johnny:

A year passed by, and Johnny was in the same scenario, his sales were stagnant and weren’t growing, likewise he decided to give it another year and see where his business goes.

Now back to Joey:

Joey on the other hand was making some serious money, he also opened a brick and mortar store to cater to local customers and was working on starting two more online shopping websites that sold automobiles and electronics.

Joey meets Johnny:

One day joey meets Johnny, and finds out Johnny has been struggling with his business. Johnny learns that traditional marketing can only get you so far, joey advises him to think local but act global. So, Johnny went back and fired all his rust sales people, got rid of the paper flyers and newspaper ads. Instead he hired a online marketing company and outsource all the digital marketing to them. Not surprisingly, within a few weeks, Johnny was once again a happy man, given his revenue was rising and his overhead costs were lowering. Needless to say, Johnny was very thankful to joey for showing him the right way!