Mobile Advertising: 10 Ways to Attract Mobile Traffic to an Online Store

The share of purchases made on mobile devices is approaching 50% and in some product categories, the number reaches up to 70%. This means that we cannot ignore mobile traffic when selling online and therefore, it is best to learn how to adapt to it. With the help of mobile advertising, you can target only those users who are actually interested in your products or services. In this context, you may want to find out more useful information about the mobile advertising platform.

1. Adapt the site for mobile devices

Making your website mobile friendly will increase the conversion rates as well as your rankings in search engines. Otherwise, SEO for mobile devices is no different from the usual search engine optimization.

2. Adapt your email newsletters for mobile

First, work on the email layout to make the letter look good on any screen. Secondly, try not to overload the newsletter with pictures and other elements. The Internet connection of the user may not be the best one at the moment and they will not want to wait long for their letter to load.

3. Configure your ads in Google AdWords for mobile audience

In a contextual advertising system called Google AdWords, you can create separate ads for display on mobile devices. Importantly, the cost for clicks can be very different from the cost per click for the regular version of ads (today, mobile traffic is slightly less expensive).

4. Place your ads in mobile applications

It is important to choose those applications that may be of interest to your target audience. In order not to make a mistake, you may want to examine what your competitors are doing and choose the apps based on that.

5. Invest into video marketing or create your own video

Video advertising for mobile devices was made possible by improving the data transfer speed. Today, most users watch videos thorough their mobile devices such as iPads or iPhones.

Through Google AdWords, you can advertise on YouTube as well. There are three formats available: video, image banner or text ad. Here, as in all mobile advertising, the main rule is that the ad should be short and the video should be concise and to the point.

6. Create and promote your mobile app

Have you tried all the aforementioned strategies and you want to attract some additional mobile traffic? In this case, you can create and promote your own mobile app. Top online stores have applications that facilitate the process of buying online. However, it is worth noting that creating your own app is quite expensive.

7. Use the Augmented Reality technology

Augmented reality is all about combining offline things with online ones. Does it sound unusual? Customers will also think so and thus remember your online store. If you marketing budget permits, we suggest you invest into augmented reality.

What other mobile advertising strategies do you want to learn more about? Let us know in the comments section. In the meantime, we recommend you learn about Rtb platforms.

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