12 Tips To Refine Your eShop | Best Tips For Refine Tour eshop

If you are dealing with trade, whether you are doing well at the sales level, or if you need a move to increase your numbers, promoting your products through an eShop is a direct priority.

A few years ago, an online presence of your business was enough to keep in touch with your customers even after you visited them in your store. It is now imperative to maintain an eShop with the products you provide through your physical store. In this direction, it has helped the level of security reached by online transactions, which encourages, even more, consumers to shop online. For example, for 2015, 50% of Internet users made online purchases, with the figure expected to reach 57% in 2019.

Whether you are going to get an eShop, whether you already have it, in today's post we will see some tips on how you can improve it so you can increase your sales.

1. Ensure security of transactions

The first and most important step is to ensure encryption of the data exchanged between customers and your eShop. You would definitely avoid having your credit card registered in an eShop that does not ensure that its details remain protected. Why do visitors work differently in a similar case in your eShop? So be sure to equip it with a security certificate that will protect your customer data. You can choose from the simplest solution provided by a Domain Validation SSL to the more specialized Enterprise and Extended Validation SSL (EV SSL) for Businesses.

2. Make continuous improvements to SEO

Surely you know the importance of SEO for your site, and I assure you it is equally important for your eShop. In essence, all the tips you will find in this post are also small SEO practices that will help your eShop! Beyond the actions that are visible to your customers, however, you also need to take care of some practices that may not look directly but greatly affect your position in search engine results.

Here are a few things to look out for in your eShop:

• Keywords: The keywords you will use are necessary to describe exactly your product, but also to make you stand out. Try to make whole phrases instead of entering individual keywords.
• Metadata: all data the user sees outside of your page when, for example, meet it in search engine results. So it is necessary to make sure that they appear correctly and obey the rules of SEO.
• Images: fill in with the appropriate keywords the images that accompany your products and remember to fill in the alt text - so the user will be able to understand what the image is, even if a browser cannot display it.

3. Show the user even images

The photos of your products are the first contact the customer will have with them. It is often the determining factor of whether or not to hold a prospective client. Make sure you have enough photos for each product that will show it in very good resolution. At the same time, let the user zoom in to see the details of the product even better. It is something that will greatly appreciate it and increases the chances of it going shopping.

If you deal with photography and have the right equipment, you could photograph the products yourself. However, if you do not have this opportunity, it is important to buy services from a professional photographer. At the same time, take care of your pictures to showcase your products when it is possible (e.g. if they are clothes or shoes).

4. Add a detailed description of the product

Many eShops skip this step, which, however, is just as important as the product image. If a customer came to your physical store and asked you questions about a product, would you answer him directly, right? The product description just does the same job: it solves the questions of the consumer who chooses to make his online purchase. Especially in the case of trading services, it is crucial to quote a detailed description that will leave no questions to your potential customer.

If you do not want to spend time on this process, you can find the basic information for each product directly from the manufacturer. Just in this way you are likely to have your products similar to other eShops that have done the same. What I have suggested to you is to focus on the key features of the product and to tell the user how they will meet their needs. So you will be distinguished from the rest of the eShops and on the other, you will make it easier for you to make the purchase from your own store.

5. Simplify the ordering process

To make your user experience even better on your eShop, it is essential to book a simple ordering process that will not discourage him from making his purchase. In online shopping, switching from one eShop to another is very easy, in just a few seconds. The excellent user experience is what will ensure the user's preference and will be able to keep it on your site.

During the checkout process, it is advisable to ask your customer only the items that are absolutely necessary to complete the transaction, such as email and shipping address, and it is helpful to give the user the option to register as a visitor, without having to make a regular recording. This step may stop the order flow and it is likely that the user will not finish it. Finally, if the order completion process is made up of two or more pages, it shows the customer the steps to know where it is at any point.

6. Make sure your eShop is responsive

More and more users are visiting sites on mobile devices, and there are few people who make their purchases by mobile phone or tablet. For this reason, and to further improve SEO on your site (tip # 13) and your customer experience, it is essential to ensure that your eShop is responsive to all devices. By maintaining a responsive eShop, you increase your confidence and encourage the user to make immediate purchases without feeling the need to go to a fixed device to continue, which costs both in time and in orders.

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7. Add a trust seal to your site

If you want to further increase the reliability of your eShop and guarantee your customer that it is in a safe environment, I would suggest that you add a trust seal to your eShop, in addition to the SSL certificate you have chosen. Through trust seals, daily security checks will be made to your eShop, which will certify that the page meets the highest security standards.

8. Maintain a strong presence in social media

A useful way to keep in touch with your customers is social networking channels. You do not have to hurry, by creating accounts on all known social media. Try to find the ones your image-based and advertising-intensive customers use most. Then make your profile to some of them, but make sure you have the time to update them. Better keep 2 or 3 updated accounts, rather than having a stagnant presence on multiple platforms.

In the case of eShop, I would suggest that you try Facebook, Instagram or Pinterest since all three platforms are suitable for promoting images. In particular, Facebook and Instagram have very good advertising capabilities, since they have powerful segmentation and targeting tools to get your audiences right. Design and implement your social media strategy carefully and see your sales go up.

9. Use email marketing

When properly used, email marketing is a great way to keep in touch with your customers after the sale and to get them interested in returning to your eShop in the future.

Invest a little time in designing a friendly email template, which you will use to periodically send offers to your products. You should not exceed the two emails a month to keep a discreet presence in your customers' inbox and focus more on the quality of emails.

10. Ensure high loading speeds

Speed is one of the main reasons for choosing online shopping. An eShop that is slow to load continuously will certainly not be preferred either by users or by search engines. It has been observed that a 2-second delay can cause up to 12% more withdrawals from the page!

A factor that will enhance user experience on your eShop, as well as SEO, is to improve loading time. The actions you can take in this direction include selecting a reliable web hosting provider, using CDN, optimizing images, etc. Read our post about increasing the speed of a site and apply it to your eShop directly.

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11. Make your purchases online too

The best way to identify any omissions in your eShop is to visit other online stores and get into the product purchase process. By taking the steps, you are likely to find details that would be useful in your eShop. Do not just limit yourself to competitors in the industry where you are active but also watch the choices of big eShops you trust and adapt your actions to your case.

12. Listen to your customers

It is very important to have more than one way you can get feedback from your customers about the eShop. I would suggest that you have fields where customers will be able to write a review of their experience with each product individually.

In this way, you can understand how useful or not a product is and decide whether to continue selling it while helping your next customers find out when buying them (e.g. for the number of a garment or shoe, etc.). According to research, 63% of users are more likely to buy from an eShop that has reviews, compared to one who does not have this option.