How to reap the benefits that the rise in application usage brings these days

Author: Ritesh Mehta

In mobile application technology trends, app usage is growing, but only few applications reap the benefits. The increasingly dominant role that smart phones play in the lives of users nowadays has prompted the surge of the app market. Last year, the total time spend in applications all over the world hit 1.6 trillion hours, up to more than fifty percent from the year before that. The growth in the time spent speaks well for organizations that bet on applications, in contrast to the mobile web, to reach clientele. The top twenty percent of smart phone users in the United States on average use more than forty-five applications each month.

USERS SPENDING MOST TIME IN ONLY A FEW APPS

Among the numerous mobile application development platforms, the average 45 apps used are not receiving an equal share of time spend, because users spend most time in only a handful of applications. Users of apps in the US on average spend 90 percent of the mobile app time only in their top five applications. This suggests that unless a brand application is one of the most used, it’s not likely to get a meaningful of the attention of users.

Google and Facebook dominate the mobile app space in the United States. The app publishers own all the top six applications with highest reach, as well as account for eight of the top ten applications. As the app environment consolidates under the umbrellas of the two giants, developers and brands should look for user engagement avenues beyond their own applications. Alternate application experiences could give publishers and brands a channel to reach customers where they already are spending most of their time.

Take for instance Google, pushing Instant Apps, allowing developers highlight one part of their application, which users could launch within Google Play with no need to download the application. The iMessage apps of Apple that’s a stripped-down experiences, which launch from within iMessage can help also in boosting brand engagement.

APPS, THE PRIMARY WAY THAT PEOPLE NAVIGATE THE WEB

The future of mobile apps development continues to be bright. Applications had become the primary manner in which people navigate the web, overtaking desktop and mobile web browsers. Now, they account for the huge majority of time spent on mobile devices. Nonetheless, regardless of the dominance, an intensifying engagement crisis puts the ecosystem at risk. Application usage consolidates and once they have tried the app, mostly users are not coming back for more. The shift could usher in a post-app era that could change the way consumers access digital service and the internet. Facebook and

Google and Apple each have put in motion strategies, which best ensure that they emerge not just unscathed, but ahead of the competition as well. At stake is the dominance of an industry that’s projected to reach $102 billion in value worldwide by the year 2020.

HOW MOBILE APPLICATIONS ARE USED IN THE WORKFORCE

As the workplace is shaped by the mobile workforce demands, it’s difficult to characterize mobile as trend, it is a reality. As more and more employees use mobiles to complete their work, more and more companies and workers embrace mobile applications. It’s important to keep in mind that mobile adoption heavily relies on help desk support.

The right mobile applications for field service provide the workforce full information access from back-office systems. The apps work in any environment, whether online or offline. Most of the time, enterprise business applications are part of the scalable mobile workforce solution that could be configured with mobile apps. Most apps in the workforce provide access to orders to comprehensive information and data on demand.

SOLUTIONS PROVIDED BY MOBILE APPLICATIONS IN THE WORKFORCE

There are numerous mobile applications available for the workforce these days. Furthermore, they provide various solutions for the challenges faced by organizations wherever they may be in the world. Some specific solutions the mobile apps provide, include the following.

  1. Schedule and dispatch to assign jobs and keep tabs on them to closure.
  2. Work on any operating system and device, including Android and iOS devices.
  3. Enterprise mobility applications are often available in collection packs or solution packs, including time-saving practical apps to ensure efficiency and productivity.
  4. Full offline capabilities, providing field workers the ability to continuously work without connectivity and synch business apps when they’re back online.
  5. Track and manage inventory and parts, plus make sure vehicles are stocked in full, based on scheduled tasks.
  6. Generate work orders, individually or in batches.
  7. Manage customer and business data, including warranties, assets, contracts and renewals.
  8. Real-time chats so managers, dispatchers, and colleagues could communicate and collaborate.
  9. Self-scheduil.ng from the field, which enables on site workers to ask for more time based on their situation.

App solutions for any organization should be made in such a way that it reaches a far reach of audience.