Brown Rice Market Present Scenario and Growth Prospects from 2017 to 2024

Brown Rice Market size is expected to witness a surge in demand owing to its rising usage in food industry. Shift in consumer preference towards healthy and nutrition rich diet will drive product demand.

These are usually preferred over white grain, owing to its richness in fibre, vitamin, phosphorous, selenium and magnesium. Rising number of diabetic and obesity patients will increase product consumption. With its high nutrition value, it is considered as healthy diet for growing babies and toddlers. There has been growth in fitness conscious consumers. Innovation in packaging, emergence of new brands and availability of ready to cook product will positively impact industry growth. These factors are expected to propel brown rice market size.

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Brown rice is edible whole grain with only outer hull removed. It is similar to white type with intact bran layer and cereal germ. It is high in fibre and good source of phosphorous, selenium, magnesium, niacin, thiamine and vitamin B6. Presence of fibre improves the bowel movement and promotes weight loss. Further it is rich in antioxidants and helps in removal of free oxygen radicals, which is a major factor for increasing demand in the brown rice market. Selenium and manganese helps in reducing cholesterol level and occurrence of heart disease, cancer and arthritis. Brown rice is an excellent diet for diabetic patients as it reduces blood sugar level. In case of candela yeast infection, these are considered as perfect diet.

Major restraint for brown rice market is its short storage life. With time, it loses its essential oils and need to be consumed within 6-7 months. As compared to brown, protein in more in white. Further it is difficult to digest for convalescent patients with weak digestion. Due to lesser processing, accumulation of arsenic is higher than white. With advancement in processing like parboiling, the nutrition content of plain white type has enriched. In addition, brown rice is costlier than white one. These factors may restrict the growth of brown rice market.

Based on length, these can be classified into long grain, medium grain, and short grain. Long grain has higher share in brown rice market with their growing use in social gatherings and various dishes including pilaf and stir fry as after getting cooked these become firm, fluffy and remain separate. These require more cooking time as compared to others. Medium grain is sweeter and tender along with nutty flavour after cooking. These are mainly used for soups and salads. Short is sweetest and have denser and chewier texture as compared to others. These are basically used in puddings and deserts including risotto and tiramisu. Medium grains require shortest cooking duration.

On the basis of type, brown rice market is segmented into sweet and basmati. Basmati comprises of long grain, whereas sweet type consists of medium and short grain. Sweet type also known as sticky has higher starch content. These are mostly consumed in Asian countries. Basmati has more application owing to applications of long grains but are costlier than others.

Based on distribution channel, brown rice market is classified into super/ hyper stores, department stores, grocery and online retailers. Super stores have major share as urban and semi urban population prefer these owing to ease in product availability. There has been considerable increase in number of stores with major players including Fairway and Walmart. With the increase in online platforms, discount offers and easy delivery, there has been around 10 % increase in online sale. Department and grocery stores have decent share and witnessing substantial growth with increase in local demand in the brown rice market.

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Asia Pacific has major share in global brown rice market owing to presence of largest producers and consumers of grain as it is considered as a staple food in this region. India, Thailand, Bangladesh and Pakistan are major producers (approximately 90% of total production) and Thailand is world’s largest exporter.

North America has significant share in brown rice market with increase in obese population, rising income level and increasing health consciousness. Latin America has shown substantial growth with increase in farming and agricultural activities. Middle East and Africa has decent share with increase in import of product.

Major players of brown rice market include Asia Golden, T.K. Mills, Shiva Shellac & Chemicals, Daawat, Amira Nature Foods. Other prominent players incldue Riviana Foods, Chandrika Group, Ebro Foods, Sun Food and Agistin Biotech.