The Secrets of Selling as Explained by Professionals

There are several secrets of managing sales at different levels; and some are fundamental aspects, while others are distinct methods applicable to specific fields and industries. While a retail sales training program will emphasize on direct communication and impeccable pitching; a sales training module for pharmaceuticals will emphasize on demographic numbers and technical information. This is how experts from the fields of sales and marketing define the world of corporate sales. In the real world; sales negotiation programs need to be designed according to the individual demands of that particular project.

Here are some candid examples of how sales training modules are prepared according to some of the biggest industrial and commercial sectors in India -

(a) Heavy Machinery and High-End Technology: When your company is selling any kind of heavy machinery or high end technology to factories and manufacturing units; it is vital to remember that the objectives are towards "Business to Business" communication. The client already requires your product, or has an alternative which you seek to replace with your own product. Make sure that the client is provided all the technical specifications and factual data regarding your product, so that the client is positively induced to research and verify.

(b) Consumer Retail: These days, consumer retail stores and mega shopping centers are a huge business in the urban and suburban markets across India. Retail sales training programs help prepare large teams of "Help" staff, Cash Counter attendants, consumer sales managers, and on-floor personnel towards maximizing sales. These retail sales management modules are directed towards better short communication, and the pitching of several alternative products and brands which are available within your store for the consumer to choose from.

(c) Pharmaceutical and Medical Equipments: One of the most profitable and lucrative fields amongst all sales profiles; the sales and marketing for pharmaceuticals and medical equipments are also extremely complicated. The trainers who design the modules for sales negotiation training programs related to the pharmaceutical industry have to ensure that the course is dynamic enough to include fast changing product lines and new breakthrough products. The sales executives for these products must pitch products at the corporate level, while keeping in mind that their goods are meant for specific consumer markets.