B2B in ambulance service sector – AMB life showing the way

Ever since its inception ambulance service has focused primarily on customers known in business marketing circles as B2C i.e. Business to customer. The reason is simple – there are more people than business houses. B2C makes up for more than 90% of total business. But contrary to B2B, there’s fewer profit. The reason – businesses have more to spend than customers. While any business or revenue model in ambulance service sector is driven by the primary urge of serving the people in need, a little profit has never hurt anyone.

Need for B2B

Most of the companies in healthcare or more specifically ambulance carriers tend to build their own fleet of ambulances independent of other company. The customers who seek to choose an ambulance service end up going in circles – first they need to find companies which offer ambulance service, and then they need to find ones that are in their locality and finally request one to their destination. All these not only kills much of the precious time but also ends up being a headache for customer. By scattering and overlapping their business in a small area they not just lose out on prospective customers but also end being in loss.

One company named AMB life is trying to break this trend. Rather than focusing on B2C and stationing a fleet of air and ground ambulances, they have invited private ambulance service providers to register their main and ancillary services on their website. This vast catalogue will then be made available to customers. By aggregating all service providers on one platform it not just ends up giving them access to more ready-to-buy customer base but also acts as means to eliminate inferior services – the two most sought after business requirements. The aggregator business model has its own advantages – for service providers, customers and the aggregator itself. These benefits come in the form of –

More customers – when it comes to number of people seeking ambulance service, it’s massive. Average expenditure on healthcare and related services are also seeing a spike. In such a time if a business model can provide a larger customer base, it should be grabbed with both hands.

More profits – there’s strength in unity, they say. Getting on an aggregator base provides your company with strength which aided by the huge costumer base translates into profits. On an average, a B2B model provides more profit than a B2C.

Data and information – many startups and companies have started investing in data mining and analytics because the consumer data is gold. It’s understanding and pattern arms you with directions to target your services more specifically. Hiring a data mining unit individually for your company can turn out to be costlier. One reason being that there’s not enough data to start with. An aggregator model gives you access to vast amount of consensual customer data.

Accessibility – as already mentioned above, scattered services dissuade customers because searching for them is tedious. By bringing all your services at one place you provide the customers with one-point entry which is so important for smooth service experience.

There are many ways to get into B2B business model in air ambulance service. The companies may enter a contract, sign MOUs or can arrange for referrals. All of the above mentioned ways take a lot of time both legally as well from operational point of view. Another way can be registering on online portals like that of AMB life. It’s hassle free and quicker. It should also be worth noting that such platforms which provide for registration of ambulance services are still in nascent stage and hence the competition is also low. Jumping on the aggregator bandwagon will not just be a smart business move but will also be dynamic from expansion policy point of view.

AMB life is an online platform that allows private ambulance service carriers around the globe to register their ambulance and other ancillary services on its platform. People can choose services based on country, state, city or even their own location. Both air ambulances as well ground ambulance can be booked based on their rating and review.

Visit www.amblife.com to know more about them.