SAP Marketing Cloud – Why Consider It for Your Business?

Contextual engagement is key to providing consumers with meaningful and memorable customer journeys and experiences. In this day and age of hyper-connected and thoroughly empowered consumers, business marketing is no longer just about standing out. Nowadays, consumers respond more strongly and positively to direct, personal interaction as a result of intelligent business solutions that enable dynamic and efficient management of consumer information, responses, and input. In comes SAP Marketing Cloud.

SAP Hybris Marketing is an out-of-the-box customer intelligence management and engagement tool designed to enable marketers to orchestrate efficient contextual marketing and customer engagement across various marketing channels. Marketers nowadays face the challenge of a demanding, tech-savvy consumer base. Today, knowing what your target market wants and needs on a general scale is no longer enough to create effective campaigns. Market experiences are becoming increasingly personal and marketers need to treat and know consumers as individual entities and use the wealth of their external and internal data sources in order to gain a better and truer picture of each customer. This means taking into account direct drivers of purchase decisions such as order histories, financials, and other unstructured data resources like direct interactions with the business through customer representatives, web chat, and/or email. Combined with other external sources of customer insight such as social media interactions and ratings, SAP Marketing Cloud enables you to focus your marketing efforts in a way that is relevant and unique to individual clients. This also means gaining better insight on how to better invest marketing budget in order to grow and retain customers and clients more effectively.

Should you consider SAP Marketing Cloud for your business? Below are some practical reasons for why you probably should:

• SAP Hybris Marketing helps boost contact and response rates (effective interaction) between consumers by means of accurate segmentation and targeting.
• It has excellent predictive capabilities, allowing marketers to effectively anticipate customer behavior as well as discover hidden trends by leveraging advanced analytics.
• SAP Marketing Cloud also has the ability to forecast the impact of different marketing tactics, allowing marketers to gauge success ahead of time and adjust strategy according to trends.
• SAP Hybris Marketing consolidates customer information, which allows for a unified customer view through insights and data gathered from across various external and internal data sources. This results in enriched customer profiling, which in turn enables marketers to provide better-targeted product recommendations on various marketing and sales channels according to customer’s historical patterns, personal preferences, and projected propensities.