Knowledge concerning the Database Validation Services

Every business looks for databases like E-mails, Mobile numbers, addresses and other data. But more often than not, one is not sure if such databases are reliable or authentic. Here’s where validation services play a crucial role. There are lots of service providers who help in validating these data. The different databases are as below:

E-Mail Address Validation

E-Mail address validation: Here the service provider will check which e-mail addresses work and which don’t. This is primarily done by sending out mails and verifying deliverability, thereby reducing the undeliverable mails; this reduces frauds and the number of mails that may bounce back.

Real-time Data Validation

Data such as names, e-mails, phone numbers and addresses are generally verified and there is even real-time data validation. The methodology employed is to utilise the local yellow pages or white pages along with the postal department’s database and also using proprietary resources. The result could be as clean a database as a client could look for.

Improving Data Accuracy

Many times the tendency is to blame the information technology people in any organization for lacunae in the data. There is therefore the need to find ways to improve data accuracy. The origin of the data and the way the data flows from one function to another has to be properly controlled. Data has to be treated as an asset since the entire business might depend upon the ability to reach out to either existing or prospective customers. One of the challenges companies face, is the constant change in addresses. It is believed that every year close to 50 million people change their addresses in the United States alone! So it is certainly an immense challenge for those managing the data.

Mobile Phone Validation

Amongst various database validation services mobile phone validation is yet another value added service available to the industry. With the rapid growth in telemarketing and product promotion through text and other messages, the genuineness of the data made available to a company assumes significant importance.

The service provider will be able to verify and submit a report on if the number in the database is a landline or hand-held, if it is still a valid functional number and also its location. The process involves cleaning up the data by eliminating duplicate entries in the list and removing invalid numbers. The resultant data ensures that the client business is able to reach genuine customers and the company’s integrity and reputation is fully protected.

In today’s business environment, companies have very little time to launch their new products or services by reaching out to their prospective customers. The reliability and quality of data that they possessed beforehand or have acquired at a fare could come in for scrutiny and there is a need to have them verified and validated. There is a large amount of service providers who do the validation work. Icumulus.com.au is one such website which offers a gamut of services in database validation and can be relied upon to satisfy your needs.