Sorting Medical Marketing Consultants to Find Your Match

You’ve created a local healthcare business that offers amazing benefits to every patient. It is exactly the kind of medical company that every person yearns for, and you’ve successfully spread the word to a few close friends and family members who have now become loyal clients. And then your business stops booming. The same patients visit, and while their patronage is invaluable, word-of-mouth is not making the rounds like you had hoped. You’re losing money, falling behind on bills already, and your inner optimist is suffering.

What do you do?

Sort through and hire medical marketing consultants to help your business can back to the basics. These professionals are affordable and efficient; they’re trained to use the most effective, long-term methods to gain your healthcare business the clientele you deserve.

How do you find your perfect medical marketing consultant?

Do your Homework

Some medical marketing consultants will promise you the universe, but deliver the equivalent of the world. If you want big results, you have to conduct research to find the best, most qualified consultants in the medical field. And preferably local! Medical consultation is a specialized career that requires referrals, credentials, and superior training. Your mission is weeding the experts away from the duds whose promises of business grandeur may fall flat.

Research their Credentials and Double-check their Backgrounds

The BBB (Better Business Bureau) makes it a point to document complaints and positive feedback, and most medical marketing consultants work with companies. Again, do your homework! When you’ve found a prospective company to go through, see what their BBB scores are like and check for complaints in the last 12 months.

You might find 1 or 2 complaints that are resolved, but 5 or more "resolved" complaints could show a continuous level of negligence or false information. The only thing more suspicious would be an unresolved issue —or several.

If the BBB research checks out, or if you’ve chosen a freelance medical marketing consultant, move on to checking credentials. According to our experience as Medical Marketing Experts, anyone can say they’re a medical marketing consultant, but the real proof lies in familiarity with HIPAA regulations, references, patient acquisition strategies, and their ability to market healthcare services.

Make Proposal Requests from you Top 3 Favorites

You’ve done the research (and we applaud you), and you’ve narrowed your search for medical marketing consultants down to 3 companies (or freelancers). Invite these consultants to give you an estimate!

Check that their proposals include outlines for healthcare clientele, and how they plan on achieving the numbers you wish to see. There should also be talk of firm deadlines, a fixed fee for implementation with an agreed upon upfront payment, and a written contractual agreement that is signed by both parties.

Protect yourself from Medical Marketing Consultant Frauds!

While we hope everything works out for your business, we also want to stress that no career is without fraudsters. If you have a bad feeling about your choices in medical marketing consultants, it is best to take a step back and start again. Be safe, cautious, and protect yourself from the lurking frauds of the professional world.