5 Proven Benefits of Website Localization

As businesses around the world continue to expand horizons traversing through unknown territories, the need to localize businesses is now felt more than ever. Although a new concept, a lot of businesses are already toying with it, reaping colossal benefits in finding their footing in newer grounds. A segment of business localisation is website localisation. Since all businesses these days operate on the Internet, the need to localise websites is as real as localise businesses in foreign markets. The recent market status quo is a clear indication to an upcoming globalisation of the Internet half of businesses. So, without much ado, let’s take a look at the 5 known and tested benefits of website localisation.

Increase Your Market Share

Professional Chinese translation services providers are encouraging more and more businesses to enter the Chinese market. If you are taking baby steps towards introducing your business in the Chinese market, or any foreign market for that matter, the first thing you need to do is localise your website. The first benefit you will enjoy from this move is an increase in your market share. The case of the pre-assembled furniture giant IKEA where its US buyers had started putting some of their wares to unintended use is exemplary of the challenges a foreign trader can face when selling its products to buyers of a different nation. Localising your website is a way of reaching the Internet users that until this point, didn’t know you existed.

Competitive Advantage

A technical translation company is known to offer its customers’ businesses competitive advantage by giving their business a local essence. It has been found that global customers like to buy products and services from websites that speak their local language than an international one. English literacy in most developed non-English speaking countries is decently high, but that does not make it a language people have adopted out of choice. So, speaking in their language is always a better way to reach out to the people of a different country.

Scale the Ranks

Website localisation is also a great way to scale the SERP ranks. It’s a website optimisation strategy that is recognised by search engines around the world. Localisation is not another plug in trick that misleads search engines to believe that the website is optimised. It is translation of all content on a website until it fits a people and their taste.

A Way around Cultural Taboos

A good way to dodge the misfiring of cultural taboos is to localise a website. It’s a great way to introduce your business to a people whose beliefs and values are different from yours. Localisation assures that you don’t hurt their sentiments in any way with the differences of your own.

Brand Promotion

Website localisation not only bumps up your site’s sales, but also gives your brand a competitive edge in the world. There is no better way to popularise your brand in the global market than to localise it to different markets.

About The Company

Leas To Asia is a professional translation and interpretation company specialized in other languages translate into all kinds of Asian languages, such as Chinese, Japanese, Korean, Vietnamese, etc. Founded in 2007 in Hong Kong and has branches in Beijing, Korea so far. Our services we offer Chinese translation services, Interpretation and translation services, Website localisation, etc.