Smartphone Display Market Clear Understanding of The Competitive Landscape and Key Product Segments

Mobile phones have witnessed a huge demand since the days their displays required not only to show the number of the person calling but also to be used as an infotainment screen. Display of a mobile phone is one of the key features, user apprehension when buying a new mobile device. Display screen plays a key vital role in the smartphone phone hardware part. Further, user can interact with phone with the help of display screen. At present, users expect the display to be as good as computer screens, offering crisp text, vibrant images, blur-free video and enough brightness to see in outdoors conditions. The growth of the smartphone display market is primarily driven by the growing demand for devices such as smartphones and tablets. Display screens have become one of the important parameters for mobile device manufacturers as the purchasing decision of end users depends on the type of display, size and resolution of the display screen in the mobile phones. Increasing smartphone sales globally is expected to be the dominant driver of the smart phone display market. Rising smartphone average costs along with consumer acceptances will demand for more technological advancements in the smartphones. The shift in buyer preference is positively affecting the Chinese mobile manufacturers such as Oppo, Huawei, and Vivo to build desirable smartphones at an affordable prices.

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The global smartphone display market has been segmented on the basis of type, display technology, size, and resolution. Based on type, the global smartphone display market has been segmented as Capacitive and Restive display screens. Capacitive display screens work by sensing the electrical properties of the human body while resistive screens operate by sensing direct pressure applied by the user. On the basis of display technology, the global mobile display market has been segmented into TFT-LCD, IPS-LCD, OLED, AMOLED and others. TFT LCDs are the most common type of display units used across mobile phones. It offers better image quality compared to LCD’s. However, IPS LCDs are superior to normal TFT LCD displays with wider viewing angles and lower power consumption which leads to a much improved battery life. By size, the global smartphone display market has been segmented into 0"-4", 4"-5", 5"-6" and above 6". The smartphone screen size sweet-spot looks firmly settled at between 5 and 6 inches and is expected to show rapid growth during the forecast period owing to the rising demand of optimum display screen size among the population across the globe. By resolution, the market was sub-segmented into 720 x 1280, 1920 x 1080 and others.

The global smartphone display market is mainly driven by rising demand for rising adoption of mobile phones over the forecast years. In addition, the manufacturers are in the process to come up with flexible display screens. However, high cost of display are some factors that hinders the growth of this market. Growing usage of high definition displays in wearable smart devices are some of the recent trends which is expected to create ample opportunities for manufacturers in this market.

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In the region wise study, the global smartphone display market has been segmented into North America, Europe, Asia Pacific Middle East, Africa and South America. Asia Pacific which comprises of China, Japan, India, and Australia captured the largest market share followed by North America. Asia Pacific showed the fastest growth rate during the forecast period during the forecast period due to the owing to emerging economies. India represents huge potential for the smartphone industry with the slowdown of the mobile sales in China, U.S. and Europe as it is expected to be the second largest smartphone display market after China.

The global mobile display market is highly fragmented with number of companies operating in the segment. Leading players are currently focusing on providing cost competitive products to the customers. Some of the key players engaged in mobile display market include various manufacturers such as Samsung Electronics, LG Corporation, Sharp Corporation, Toshiba Corporation, Tianma Micro-electronics Co., Ltd. BOE Technology Group Co., Ltd., InfoVision Optoelectronics, Japan Display Inc., Panasonic Corporation, NEC Display, Heyuan Zhongtou Communication Technology Co., Ltd., Sony Corporation and Others.

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