Is programmatic marketing, the future of all advertising?

Programmatic marketing or programmatic advertising, it refers to the process of purchasing the ad space through software and depending on complex algorithms to deliver advertisements contextually.

It is crunching the various sources of data to present the right Ad, at the right time and in front of the right person. But as the technology is growing, so what does the future have to hold? To look into the future and the future of the programmatic advertising we have to analyze all the trends of 2017 for programmatic predictions.

Below are the top trend that had been noticed:

Data collaboration is the next stage

In e-commerce, companies often internalize internal data. However, experts have expected that in 2017 there would be companies turning to data collaboration such as viewers sharing insights beyond the intended data, including device and user experience.

Many businesses, especially small businesses, simply do not have enough data to build in-depth user profiles and too much data sees us as genuinely aware and user-friendly industries that run counter to current industry trends, but need more Data collaboration: Businesses, advertisers and end users will benefit more from the loss of shared data.

The cost of the UK program will increase

eMarketer expected that UK project spending to reach 2.46 billion pounds, which is compared with 1.8 billion pounds spent in 2015, an increase of 37% over the previous year. Given these mystical data, we have reason to expect a similar pattern of growth in projected spending growth in the UK in 2017 to follow the trend below.

With tremendous advances in advertising technology and tremendous progress, it is expected that brands continue to buy ads manually will lag those brands that support automation.

Industry experts predict that by 2020, the show will promote 100% of advertising transactions.

TV shows will be mature

The manual nature of traditional television advertising is one of its major drawbacks. From asking for ad time and buying to showing ads and measuring their success - manual processes can be slow and tedious. Program-controlled television effectively alleviates these problems, many brands have verbally expressed interest in the show.

We expect major brands to continue to launch TV commercials as their advertising grows. The television program is expected to take off in 2017.

Title bidding will be easier

Titles Bidding is one of the most complex types of advertising technology bulletins. It is particularly popular among publishers, but it still faces many challenges in terms of usability and accessibility. We think that bids in 2017 will overcome these issues because advertisers and publishers are fully aware of the benefits of this technology.