4 important questions to ask before hiring PPC management services

It could be a sensible decision to hire services of an Adwords management agency to manage your PPC campaigns. But before you sign on any dotted line, make sure you are clear what services they are going to provide you. You should clear everything beforehand to make sure you don’t crib later.

Here are some important questions you should ask.

Can you share one of your client’s success stories?

You should ask the provider to share their client’s success stories so that you can make out whether they can drive good results or not. You will find many service providers who charge heavily for PPC management services but do not show good results. So make sure you keep away from these types of agencies. You should also ask what type of results they will show for your company. You should get in touch with some of their previous clients to know the success and pain points working with an agency.

What analytics and metrics do you track?

Make sure you and your Adwords management agency are on the same platform with your business goals and metrics. Before you launch the campaign, understand what results you will get. For example, whether it is click-through rates, conversion rates, and more. Ask whether they will provide you a regular monthly custom analytics report and analysis or not.

Understand the service provider’s contract properly

Get a clear picture of what the agency will charge for offering their PPC management services. Find out what does their contract include. How much they are going to charge you? How much will be your budget and how they are going to charge you for offering their services? Make sure you are not spending heavily. Shop around to compare the pricing to make sure you are getting the best deal.

Check their clients’ retention rate

Professional and reliable PPC companies have 90% or higher client retention rates. They make sure their clients are happy because they give them best customer experiences. So you should trust a company that has higher clients’ retention rate.

If you keep the above points in mind while short listing PPC management services, you will definitely find a service provider that will understand your business goals and then design strategies to meet them. While questioning, you will have many other questions that you should clear as well. For example, the pricing, their support and more. Give yourself enough time before you partner with any one of them.