Creative Content For Custom Facebook Video Covers

When creating customized FB cover videos, there’s a lot to keep in mind – and a lot that’s at stake. A well-designed video, with a great concept can help drive up sales for your business, increase brand awareness, generate more leads and help your company grow.

So, you can see why you would want to meet all of Facebook’s recommendations for size, length and layout.

At the same time, you want to make sure your content is creative and engaging. This second part isn’t always so straightforward to figure out. And that’s why we’ve put together a list of suggestions for how you can use your Facebook cover videos to show off your brand.

First let’s get some housekeeping out of the way. Your custom FB cover designs should be at least 820 x 312 in size, have 1080p resolution and be 20 – 90 seconds in length. Also, important to note is that part of the height of your video will be cropped out, and parts of your page like the profile image and call to action buttons can obstruct your video as well.

What does this mean for your video design? Keep your most important visuals and text as close to the centre as possible.

Now on to developing your content creatively.

Have a customer service-oriented business? Client relations a big part of what you do? Then use your custom Facebook video covers to introduce your team and the ease of working with them. Stills, video clips or a combination of both would help highlight this part of the value you provide clients.

Do you offer your customers a solution that solves a problem they face on a daily basis? Use your cover video as a how-to guide, highlighting your process and how quickly it can be navigated. Or use it to emphasize the problem your customers are facing, and how you can uniquely address it.

Does your brand engage customers daily? Your Facebook cover video could be used to share the impact of your brand and the community you’ve created. Using curated images and video clips of customers and clients engaging with your products and services, will help future customers and clients see themselves using your offerings too. As an added bonus, it’ll also reinforce for existing customers why they love your brand.

Whichever approach you decide to try, avoid abrupt transitions and movements as they’ll just annoy or distract your page visitors from other content, rather than complementing it. Focusing on seamless transitions will also ensure that as your video loops, you create the illusion of a never-ending video, that continuously reinforces your brand.

With these ideas in mind you’ll be able to create custom Facebook video covers that engage and, more importantly, convert. Let’s connect with FBCovers for cover videos with your choice.

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