Frugal Branding TM - Exclusive Brand Consultancy & Services for Startups

FRUGAL BRANDING - INTERICS DESIGNS

Launching a startup is no picnic! It faces many challenges and 'concerns' such as product development, raising funds, building a team, prioritizing essentials. No wonder, for many startup CEO's, brand building gets assigned to the back burner as an expense they cannot afford.

The truth is that brand building needs to work in tandem with all the other 'concerns'. Even the most innovative product won't go far if you don't have a strong foundation for communicating that value to the marketplace.

BRAND IMAGE BUILDING - INTERICS DESIGNS

Brand building is about creating and conveying a relevant and differentiated value proposition. Brand strategy works on discovering and articulating value in compelling ways as the first step to building a sustainable brand.

A startup brand needs to begin with 3 well-designed and well-aligned elements: Brand Identity ('who' the brand is), Brand Promise ("what' benefit the brand brings) and Brand Experience ('how' the brand delivers on its promise).

All these three have to be developed and designed, and made to come together in creative & careful synchronization for the target customer through multiple marketing touch points.

Interics Designs partners with startups to strategies and deliver solutions tailored to individual needs. Interics offers a unique and cost-effective model for branding and promotion trademarked as FRUGAL BRANDING. Through this model, new companies can benefit from consulting with highly experienced branding experts and designers while optimizing expenditure. Moreover, startups can customize the number of deliverable according to budget and the minimum needed to get your business going.

At the beginning of its journey, a startup could require a corporate identity programmed and basic sales collateral to launch itself in the market. An SME may be looking for a digital strategy to create a strong digital presence for reputation management and lead generation. Yet another could want creative exhibition stall design & build to launch its product at a trade show or exhibition. Or it could be a combination of all these – but within limited budget and timeline.

CORPORATE IDENTITY PROGRAMMED - INTERICS DESIGNS

Whatever the company’s requirement, goals and budget, FRUGAL BRANDING ensures the client gets the appropriate service - for optimized Brand Building.

As an ISO certified company with a team of qualified designers, visualizes & brand specialists, and strong industry experience of over 2 decades, Interics is strongly positioned to partner with startups, SMEs and other businesses for integrated branding.

Contact: www.intericsdesigns.com