The 5 Stages of Digital Marketing

There are two things on which the success and failure of a digital marketing campaign balance- method and strategy. While the second alters with projects, the first can remain constant, as long as it’s a proven one. There are some social media marketing Bahrain companies that map out their methods first thing before even starting to analyze the nuances on project by project basis. One particular process that has been highly approved and is widely used by digital marketers is the 5-step setup. The process is pretty straightforward, and complete in its inclusiveness. Framed ingeniously and evolved through change of hands, this process has been standardized as a proven model in the digital marketing business.

In other words, this is how social media Bahrain companies process each of their projects, big or small, simple or elaborate. Although you will be briefed on this at the time of signing up, it helps to know things in advance.

The Proposal

To get the ball rolling, a marketing agency in Bahrain starts by presenting a custom proposal to every client. This proposal is anything but a template or pre-formatted copy. Every proposal is drafted and designed to fit the nitty-gritty of the project at hand, and therefore, no one proposal suits two clients. At this stage, the proposal is open to corrections, additions and renewals if needed. A client is requested to review the proposal, make suggestions, and approve upon revision.

Signing of the Contract

The proposal is reviewed and approved, the marketing company send the client a contract. Your representative must go through the clauses of the contract, which hardly vary (but still lookout for small variances) between companies. If the terms seem agreeable to you, send it back signed. This happens digitally and most companies prefer to go paperless at this point, unless requested otherwise. After the exchange, both parties are left with a signed copy of the contract.

Formulation of Strategies

This is where the real work begins. At this stage, the experts with the help of researchers start formulating strategies to get the campaign started. At the time the proposal is floated, a basic groundwork is done, but the real digging starts from this point forth. Strategists come together to develop a plan of action that can lead to the results in sight. For bigger projects, the number of strategies are higher and for projects that are pretty much cut and dried, the strategies are fewer, but smart and practical, nonetheless.

Implementation

The final stage of the process is implementation, where most of the work goes. Strategies and plans can go awry in just a matter of seconds if the implementation is not correct. Accurate implementation plans are prepared before the execution of the strategies. In most cases tried and tested methods are applied. Seldom do companies go experimental at this stage.

Result Audit

The results start to show sometime between a week to three weeks, depending upon the kind of campaign. Although the outcome gets substantial with time, the results are immediately recorded and the audits are presented monthly or bi-monthly.

About the Author

SociaLight Digital Marketing consists of a team of superior digital marketing experts who operate out of Bahrain. The company offers a number of services including SEO and Social Media Marketing along with website designing and other forms that can make a difference to any brand thereby driving it to success.