What To Expect from a Trustworthy SEO Company?
Search Engine Optimization is one of the most important digital marketing activities. If you have taken a decision of outsourcing your web or app marketing project to an offshore outsourcing SEO or digital marketing company, trust me you have taken a sane decision. There are many benefits of hiring an SEO company over in-house marketing staff.
The important thing is you must choose a trustworthy SEO company that has proven track-record and the SEO expert who would work on your project must be apt.
It is important to set expectations well in advance to assure you avoid any conflicts. You must be thinking what to define in it! As a client, you expect the best SEO services, prompt response and the best possible ROI. These things are obvious. However, there are some small areas which are left untouched, which can create major disputes later on. Thus, it is important to set the expectation before you pass your marketing project to the SEO agency.
To help you, here are the top 3 things you need to be clear by having required discussion and clarifications from the SEO agency you are hiring:
Who will provide marketing content for SEO campaigns?
The best SEO service requires a lot of content to run effective content marketing campaigns. It is not only textual content; it also includes graphics, video, PowerPoint presentation, PDF, so on and so forth. Thus, it is important to know the monthly fee includes SEO content writing, graphics designing and other content creation or not? What is the quantity of content that will be provided? What are the terms and condition here? It is important to get answers to all of these questions to assure that you are not expecting which is not part of the service and suffer later on.
What will be response rate and communication modes?
Any professional company provides round the clock communication support via Email, chat, call (Skype or mobile) and helpdesk ticketing solution. Also, the best SEO agencies provide response promptly or within 24 to 48 hours. Still, it is important to clarify on this. Some companies ask clients to pay an hourly rate for communication. I am not saying this is wrong because sometimes client consumes a lot of time of an SEO expert in discussions which can be skipped. Thus, it is important to clarify on such expectations. If you need ongoing communication, you may ask them to provide that kind of package and support. Also, if there are certain mailing constraints or policies you need your trustworthy SEO company should follow, you must keep everything on the table beforehand.
Privacy policies
This is important to know to avoid conflicts. There are some best SEO agencies across the globe that shares results and reports, but they don’t share their database where they are submitting your content or performing their SEO activities. There is nothing wrong to not get this submission database as results are more important for any company. However, if you have different expectations, you must be clear about it before beginning the project.
Conclusion
These are the top 3 things you need to talk in detail with your SEO agency before giving the project to them. There is always a way to get a mutual solution to meet client’s expectation by the best SEO company, but it is good to discuss all expectations in advance to keep things on pace.