For Video Covers Facebook Is The Platform To Use

A presence on Facebook is the bare minimum requirement for any brand today. But a presence alone does not guarantee business. Conversions depend on thoughtful and engaging creative that connects your target audience to your products and services in meaningful ways. Creative Facebook cover videos are a great example of this.

Appeal To You Customers’ Aspirations

Going beyond what your product or service literally is, you have to create content around the story of your mission and vision. And you have to invite customers to come along for the ride. With cover videos for Facebook, it’s easier than ever to do this. You can share the experience of your brand by showing your products being used, highlighting product features, and most importantly the everyday problems they help to solve.

The narrative in your cover videos are important, as is consistency with your branding. Everything from the colours you choose, the emotions you appeal to and the tone of your messaging needs to be considered. Each one has the potential to impact how effectively your message is delivered. And the potential to impact whether your brand is recognized or whether it’s confused with one of your competitors. Or even worse if it’s confused with a different industry altogether.

Break The Rules When You Need To

There are of course exceptions to every rule and in the case of cover videos for Facebook these would be sharing new branding, events or products, in which case breaking with consistency is a necessity. The prominent place of a cover on your Facebook page makes it a great place to reinforce existing branding or share new branding and announcements.

When your customers visit your page it’s important that they see your branding in every component. And that they see themselves reflected in it through the relatable nature of the content you create and curate. Building brand awareness should always go hand-in-hand with user engagement in your marketing strategy.

FB Video Covers 101

Now that you’ve got some guidelines for developing your content, let’s take a look at some of the basics.

1. Your cover videos for Facebook can be 20-90 seconds long.
2. Cover videos should be at least 820 x 312 pixels, and there is an official recommendation of 820 x 462 pixels.
3. Sound is muted by default but you can have it added to your video as users can turn it on and it can be a powerful reinforcement to your message.

When people visit your Facebook page it’s becausethey’re already interested in you. And they are looking for reasons to become your customers. With creative Facebook cover videos, you can drive them to this through engaging content.

So, go ahead, build awareness, engage users and drive traffic to your website! You’re just a creative Facebook cover video away. And FBCovers.yyz can help!