How to increase your business with CRM retargeting?

Author: Targeto Inc

Marketers are getting so much more out of their email database with better targeted messaging and increased personalization. As marketers are starting to leverage first party customer data, they are beginning to see improved performance from email campaigns. Now, savvy marketers are taking this as an opportunity to connect with customers through CRM retargeting by serving ads to them across the web and in order to amplify the effectiveness of email campaigns.

Retargeting converts prospects into buyers. It works by keeping a track of you website visitors and displaying retargeting ads to them as they visit other sites.

But what if you see a retargeted ad for something you have already purchased?

That’s where CRM Retargeting comes into play: "CRM retargeting or also known as offline retargeting provides relevant digital advertising to customers using first-party data."

Plus reaching customers or prospects from your CRM provides a chance to engage with them on a deeper and more relevant level, giving you better results.

Benefits of CRM Retargeting:

    • Define smarter audience segments – Delivering CRM, sales and email data to your preferred data management platforms will assist you to reach audience segments based on attributes you already know, for example, past purchase history or customer preference.
    • Run better cross-channel campaigns – Retargeting with CRM data is allows marketers and advertisers to reach the same set of consumers in their journey across channels and devices to deliver effortless and relevant, integrated marketing campaign experiences.
    • Cross sell and upsell opportunities – CRM retargeting enables marketers to automate cross selling and upselling so that customers have more relevant experiences.

    Retargeting strategies help boost ROI through all parts of the funnel, from site retargeting to behavioral retargeting.

    Targeto Inc provides a seamless CRM Retargeting platform for all your retargeting needs. Simply upload your customer data on our platform and you are ready to go. If you would like to know more about CRM Retargeting, you can visit our website https://targeto.io/ or give us a shout by emailing us at sales@targeto.io and feel free to ask any questions. We would be happy to help.