Mobile video ads- Extended options and unique device capabilities
Mobile is a small but powerful screen when it comes to capturing attention.
Google’s new research shows that though being a small screen, it has the potential of driving bigger impact. Mobile being the most hand-held device is comparatively more user-friendly than, desktop. The best part about this small screen world; is its endless possibilities. This almighty weapon provides a wider horizon to the marketers, helping them demonstrate their products personally among their target audiences. It is a cost-effective connectivity medium that saves time and cost for the advertisers.
Since a very long time, mobile video advertising has been playing a crucial role for top entrepreneurs or advertisers to reach their target audience and convey messages in the most effective possible way. But now with the advent of upgraded technology and extended options, it has become more engaging and effective.
Let’s have a look to the mobile video advertising capabilities -
Cost-effectiveness
With the increased usage of smartphones, mobile video ads have completely developed and come-up with a unique capability called "No-app, no-data needed". This is the most advanced and cost-effective feature of moLotus which is a revolutionary mobile video messaging platform. As a marketer, you can send high rich content mobile videos directly into your customers’ mobile phone inbox and they won’t need to unnecessarily download any heavy size mobile application or have working internet connection to watch your mobile video ads.
Better Interaction
Earlier, marketers used to engage customers using traditional marketing tools like desktop ads, SMS and social media sites etc. But now, with the advent of mobile phones, customer interaction & engagement have become more convenient and direct. Now, the two-way communication has become easy as consumers can directly get in touch with the marketers. With moLotus mobile video customer engagement platform, customers can easily provide their priceless feedback & reach the marketers via multiple response options i.e. SMS, Callback and URL.
Enhanced customer loyalty
Mobile video ad has come up with a unique feature called "mCard" that marketers can find in a mobile video advertising platform
- moLotus. With this feature, your customers don’t need to always carry their plastic loyalty card with them as they can easily get it into their mobile phone’s inbox in a complete digitized format. This new feature is not only suitable for the customers, but it also saves lots of time & money that marketers, wasting on buying plastics, printing and distribution. This automated and digitalized option helps in increasing customers’ loyalty and building up their trust level.
Real-Time Campaign Optimization
Now, marketers have the opportunity of tracking their viewer actions during a particular ad campaign, for better optimization. By using moLotus- mobile video messaging platform, advertisers can optimize their ad performance via its real-time tracker and make desired changes to the campaign for the better result. It is a highly interactive platform that helps advertisers control their ad competence and success, like never before.