The importance of a well-designed, well-branded website

As competition between companies grows, brands have to work that much harder for their traffic and sales. Branding your website is of the ways to strengthen brand value and build your competitive advantage.

"How does branding my website help?" you may ask. These are some of the ways:

Builds brand value

An attractive, well branded website increases the number of visitors to your site, and encourages them to spread the word to others. An eye-catching website with prominent logo spells credibility and professionalism, conveying that this is a company worth doing business with. It helps in building online brand reputation and brand value.

Creates a good first impression

Research says it takes hardly 2-3 seconds for a visitor to form an opinion about your brand when he lands on your website. A well-designed, aesthetic website, with the right colours and imagery, and simple UX will help create a good lasting impression.

Works as a good differentiator

As competition gets fiercer, branding your website in an innovative way is necessary to create the online image and unique differentiation you need to stay on top.

Supports your marketing strategy

Branding lies at the heart of business. It's vital for effective online marketing and reputation management. As an integral part of your communication strategy, branding strategies - both online and offline - have to be strongly synchronized and synergized.

Enhances conversion rates

If your website conveys professionalism and authority, if it portrays expertise and reliability, it works as a powerful tool for conversion rate optimization. Ideally, your website should be complex & thorough enough to display proficiency yet have easy navigation and great user experience to facilitate the visitor's journey.

Interics has years of experience in branding across media and touch points. Whether it is a well-branded, professional web design; a PPC campaign for stimulating interest and lead generation; SMM strategy on social platforms;content marketing and SEO, Interics Digital can strategies, design and executes the appropriate digital marketing plan to build brand, and ensure continuous and positive online reputation management. Contact: www.intericsdigital.com