Mobile display advertising- not just tiny banners
Mobile display advertising is the present and the future that is driving evolution in advertising. The digital world has brought our desktop experience to our pockets. According to the IAB UK, by the first half of 2015, total mobile ad spend increased by 51%, estimating for a nearly 80% share in the digital ad revenue. IAB UK, also estimated that by the end of 2019, there will be 5.2 billion global Smartphone users – that represents more than 72% of the world’s population.
With the rising demand of mobile videos, marketers and advertisers have also started showing interest in it. In comparison to display advertising, mobile video advertisement is not just tiny banners. It is far more attractive, customer engaging, entertaining, has greater creative possibilities, and its touch capabilities gives the customers a more immersive experience.
Now, both the advertisers and the brands have a clear value of the mobile video advertising, but before the digital industry can obtain the full benefit of this promising advertising platform, challenges should be addressed so that its full potentiality can be acquired.
Personalized & customized experience via video
In the present market scenario, publishers have access to more innovative platforms than before which they can use to serve and manage a wide range of their target audiences. Marketers can use moLotus, a mobile video customer engagement platform to create a high-quality, personalized and customized experience for their consumers. It has a more user-centric mobile video content that keeps them engaged and delighted while incurring maximum profit for the brand.
Improving customer experience
A personalized mobile video message engages more customers than any other ad content. Marketers who are looking to thrive on mobile video ads must pay extra attention to the quality of the experience. However, to reach millions of customers in one go, advertiser can try moLotus rich media audio-visual mobile messaging platform. It is an innovative medium that directly sends personalized greetings, offers, wishes, and rewards instantly to the user’s phone inbox without any spam which could be viewed anytime without using any app or internet connection.
The new formats to watch
The digital world is full of new video formats that are generating excitement. According to an online research, 52% of advertisers & 60% of marketers, expect "new formats" to be top ROI drivers in 2017. These new formats include 360 videos, moLotus, vertical video, VR, AR, and Outstream. Mobile video messaging platform- moLotus is the latest innovation that is driving more viewers and brands while maximizing profit for advertisers.
Videos generate better ROI
Though video production is not the cheapest means of mobile communication, yet, it pays off well in return. Marketers have a wide range of online video advertising platforms like moLotus that makes product demonstration simple, easy and effective. These innovative mediums keep the users engaged and delighted while generating better and higher marketing ROI.
Conclusion
Digital mobile display advertising is not just a tiny banners. It has opened up a number of new possibilities and is driving the biggest evolution in the advertising industry. As marketers and advertisers, you must continue to innovate on these customer engaging platforms and earn higher revenue in exchange.