Top five benefits of spending on Social Marketing

We are well aware that the trend of social media platforms and the increase of internet users are rapidly growing at a fast pace. The global scope of internet and mostly communications, deals, selling, buying and other activities are now easily available on these social media websites. Social media is now a substantial part of every marketing strategy and the benefits of social media are so significant that anyone missing out on reaping these benefits is at a huge loss of marketing opportunities. Informate Mobile Intelligence reported how attached Americans are to their smart phones and their social media networks. According to their latest report, U.S citizens check their social media accounts like Facebook, Twitter, Instagram and others a staggering 17 times a day. Not only Americans, but also users from other countries such as Thailand, Argentina, Malaysia, Qatar, Mexico, and South Africa check these networking applications at least 40 times a day. This is how popular you can be.

1. Cost Effective

Social media is a lot cheaper and faster way of connecting with people. You are saving a lot of money rather than spending on costly advertisements. Signing up and creating a profile is free for almost all social networking platforms and any paid promotions are relatively low on cost compared to other marketing tactics. Initially spend small amounts of time and money and gradually fine tune your strategy and increase your budget which will significantly increase your conversion rates and return on investment. Social media agencies know the prospective of this growing platform and use effective social media strategies for the growth and development of businesses.

2. Brand Recognition

Every strategy available to increase your brands visibility is of great value. Social media are great channels to voice your brand’s presence and content. It creates a way of access to new customers, thereby increasing the radius of your target audience. Social Ad’s will work as a favour and repeatedly show up on your target audience’s profile. There will be a continuous reminder of your brand’s name and area of expertise, familiarizing new customers. You can ask your business partners, sponsors and employees to ‘like’ and ‘share’ your page which will increase brand awareness.

3. Traffic

Posting on social media will get you some site traffic, but it is only restricted to the audience who already know and need your business. More effort than that is required to achieve significant success. Every social media post is an opportunity for a new visitor. Ranking in the top positions for your keywords will revolutionize your traffic. Create high quality content such as blogs, infographics, case studies, business information that integrates your targeted keywords. This will make your web page more intriguing and credible. Followers will automatically like and share your website or web page which will expand your reach. Search Engine Optimization is one of the ways, which very important for achieving higher website rankings and acquiring traffic to your website as long as the web designer did a good job in developing the website with the required technical infrastructure for SEO.