North America Aromatherapy Market Size, Growth Drivers, Segment Analysis and Forecast to 2025

North America leads the aromatherapy market with the largest revenue share of 43.6%, in 2017, due to the well-established healthcare system and high healthcare spending in developed countries, such as the U.S. High awareness about the advantages of alternative therapies also aids in growth of the regional market.

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Furthermore, majority of the key players in aromatherapy market are located in the U.S. Companies such as, d?TERRA International LLC, Young Living Essential Oils, and Frontier Natural Products Co-op are based in the U.S. and have extensive product portfolios.

According to the North American Free Trade Agreement (NAFTA) and U.S. Agriculture, essential oils are the main exported products by the U.S. Department of Agriculture to Canada in 2016. This kind of trading in North American region leads to rising awareness about aromatherapy. High purchasing power is also a significant factor driving the growth of aromatherapy market in this region.

In order to increase the market share, key players in the aromatherapy industry are developing and introducing new products. For instance, in April 2018, Plant Therapy Essential Oils launched an exclusive and limited edition of Mother’s Day set, Dear Mom set. This set includes various products that complete the need of mothers, for relaxing and unwinding. Additionally, it includes Forever Mom synergy blend to promote relaxation and reduces tensions and worries.

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In March 2018, Plant Therapy Essential Oils launched three new essentials oils, Bergamot Mint, Caraway Seed CO2, and Cubeb, to expand their extensive line of pure and natural essential oils. The company added these exclusive products, which are expected to delight customers with more options related to these products.

Some of the other key players operating in the aromatherapy industry are d?TERRA International LLC, Young Living Essential Oils, Mountain Rose Herbs, Edens Garden, Rocky Mountain Oils LLC and Frontier Co-op.

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