How Does Professional Corporate Identity Design Help in Maximizing Business?

Many people end up confusing corporate identity design with brand image and brand identity but these three are worlds apart. Certain elements may overlap but corporate identity is very different from brand identity. Contrary to belief, it helps directly in maximizing business.

Brand image is designed to influence and create the external perception of the company as held by the client base or the market. Corporate Identity focuses on the internal activities that shape the perception of people. Corporate Identity Design influences business.

It usually focuses on the culture of a company/corporate and answers the question, "Who are we?"

It defines the actions of the company to achieve a positive and warm perception of the client base and the targeted market. It influences business through a centralized combination of corporate design, communication, and behavior.

The Corporate Design part includes the visual elements of a corporation like a logo, slogan, business cards, uniforms, buildings, etc.

The Corporate Communication part includes the way of communicating with your employees, clients, and investors. This also includes public relations, external communication, internal communication, reputation management, etc. The behavior part emphasizes the brand values, vision, and philosophy.

Together these elements shape the targeted market sentiment and help cultivate awareness to expand the business.

1. The corporate identity of a business establishes it as an expert in the industry.
2. It lets your business become an authoritative name in the industry through readily recognizable design, action, and interaction.
3. It helps you establish your business as a reliable one through consistent representation.

Corporate Identity Design in the contemporary world

Scandals often rock the corporate world and hurt their brand image. Brands often redesign their brand image but forget to address the ongoing controversies via a thorough and reliable corporate identity.

For example, back in 2016, UBER CEO Travel Kalanick received criticism heavily by the media for not addressing the scandals that had been keeping UBER in a bad light.

Brands and corporate should think of corporate identity as taking responsibility for their business. It creates an impression that the corporate is very serious about the kind of impact they make on the industry and the influence they exert on the social, political and financial climate.

In a world where more and more people are focused on social responsibility, corporate identity helps you further your business interests by presenting a reliable corporate image.

Corporate identity helps a brand/business identify the questionable challenges they face within and deal with them positively.

Apple was able to revive their image through corporate identity and grow as an innovative industry leader after 30 years of difficulties.

With the right corporate identity, a business can foster trust and loyalty and retain markets while gaining more.

Setting up corporate identity and maintaining consistency helps a business deliver improved performance and the message that they are indeed successful and an authoritative brand.

Brands can build a sense of shared culture, consistent identity, customer awareness with Corporate Identity and grow their business by utilizing these facets to their advantage.