Brand image Building to reach brand recognition

Interics design is a creative agency that offers inventive solutions to business objectives and marketing challenges. Interics is a strategic branding consultancy and multi-disciplinary design agency that has worked with many national and international brands including Nichrome, Messung, AtlasCopo, Mars, KPIT Cummins, Trumpf, etc. Interics Design has been in business for 25 years and its extensive experience has helped build expertise in formulating corporate branding and product branding strategies that provide effective ROI for its clients.

Creating a brand from scratch is no easy task. It commences with identifying the target audience and laying down the short-term and long-term objectives of the organization. Based on this, we develop a persona for the brand and design key messaging that articulates benefits for the consumer. Here, it makes sense to either generate a tangible value proposition or build an emotive appeal for your brand.

Once this foundation has been laid, it is important to promote the brand across media and touch-points, in a creative yet synergistic way. Given the proliferation of all types of media, multiple media exposure leads to multiple brand personalities. Brand identity calls for a consistent image, not just consistent look.

Public Relations, Social & Search Media, Advertising, Packaging, Marketing Collateral, Space Branding, Event Sponsorship, CSR - the contemporary world offers multiple points of contact to achieve successful Brand Image Building. With our multi-disciplinary skills, we propose a strategy, ideate a concept and effectively communicate it across diverse touch points in a creative yet symbiotic and synchronous way.

A brand is something that the customer will remember you by so it has to be unique and distinct. A good brand calls for a holistic approach and applied, practical thinking. Interics has a team of trained professionals with diverse skills who work together to create impactful branding that is effective in the marketplace and across media.

Interics Designs’ Brand Image Building Program offers a complete bouquet of branding promotion strategy spanning Strategy + Concept + Design. We translate the customer’s business objectives into effective, communicative and integrated design solutions - in both B2B and B2C segments.

Interics has proven expertise in Brand Strategy, Brand Identity Creation, Graphic Design and Environment Branding. Interics also excels in Corporate Identity programs, and has considerable experience in exhibition design and digital marketing.

Over almost 3 decades, Interics has worked for a number of retail brands and B2B clients, from pharma to food to motorcycles. Interics also designs and delivers integrated brand strategy for startups & SMEs, laying the foundation for building a successful future.

Contact Interics on www.intericsdesigns.com