Digital Signage in Corporate Communications

Digital signage is becoming a fixture in most businesses and offices and is considered the most efficient system for corporate internal communication. Display media are usually placed on different walls, in meeting rooms, in the lobbies, kiosks, and other common meeting areas within and outside the building. Digital signage is powerful in internal corporate communication and it can be used to showcase news, announcements, tasks, targets and goals, the mission and strategy, and so much more.

This makes it easier for the HR office and other related offices to come up with a digital signage corporate communications plan that is comprehensive and easy to manage.

Digital communication in a corporate environment can be applied for communication either to the employees or to external visitors or clients. The digital signage can be deployed on different sites within the same building or in different buildings within different locations. It can be managed on your PC, laptop or mobile device, with the flexibility of managing either one screen at a time or multiple screens at once.

Using a Digital Signage solution for your business will require installing the hardware and software and integrating it with existing communication tools while providing the right content that features different zones display and playback options. The ideal Corporate digital signage software used should be centrally managed, with customizable templates that can cater to different media platforms.

One of the many recognized benefits of using digital signage over other platforms is mainly boosting employee performance and engagement, and also creating a relationship and engaging with the client. When using digital signage for internal communications, the content to be shared should be aligned with the goals, targets, and performance measures of the business, to make it easier to collect information based on those metrics. These metrics can then be used to make data-driven decisions. The different ways in which digital signage can be used to improve performance and engagement among employees is as detailed below;

• Sharing customer feedback and reviews as a way of not only motivating the team but also making them customer-centric by responding to real-time customer needs.
• Encouraging communication and engagement from the employees instead of the outdated one-way system of communication. Also integrating with social media platforms will promote sharing and engagement on the company profile.
• Praising and recognizing the top performing employees and major achievements of employees in or out of the workplace will encourage hard work and a team spirit among employees.
• For companies with more than one location, it will create a sense of togetherness. It can also help employees who work in large buildings to be able to navigate their way around the office. It can include an employee directory with the names and contacts of offices nearby to ease communication.
• Improving collaboration with the other teams and helping the operations become international as it is easy to follow up with what other teams are doing or achieving.