B2c marketing strategy for small medium enterprises

Your resources can hardly ever by infinite. In such a scenario, ironically enough, the shared target of shoppers and marketers is to get the most bang for your buck. Marketers are entrusted with the task of identifying the best possible content marketing strategies to drive engagement, purchase consideration and conversion. However, thanks to the ever-changing digital landscape, one is often fraught with questions like- which tools and platforms should be used, is it better to recruit talent or use freelancers, which agency would be best-suited, and so on. The following are some marketing strategies for small and medium enterprises that will answer these questions and facilitate in making smart investments. Be it a new entrepreneur or a global marketing director, these strategies are expected to benefit everyone. Small Business- They are plagued by constraints, the major ones being the lack of budget and limited headcount. Cognizance and adaptability towards emerging technologies are the key mantras for small businesses.

Start with Data: with limited content production, customers expect incredible value in terms of subject matter. BuzzSumo, Facebook Insights, and Google Trends are some of the powerful and free online tools that can help you understand the interest areas of your audience. The resulting data can be used to not only guide your content creation but also repurposing it into other format types. Revamp (or start) your Email Newsletter: Revamping your website, has a lot of benefits. It ensures more engagement and better conversion rates on your websites. Responsive web design services are better since it can fit all digital moulds, such as a laptop, mobile phones, tablets etc. One of the vital communication tools for small businesses is email marketing, but it is still primarily used in a product-centric manner. Instead of using your newsletter as a direct sales tool, try delving deep into the problems that your customers are seeking to resolve. This information can then be used to integrate articles, tips, and FAQs into your email marketing cadence.

Medium Business- Budget is not as much of a constraint for marketers at medium-sized companies, but the flipside is, they are often given tall orders when it comes to results. Consequently, your content budget should focus on attaining goals that are quantitative and measurable, while tying them back to the critical objectives. Besides leveraging data, your content spends should support expert-written, quality content that will be distributed via the best platforms for your audience.

Outsource: While a five-person team is ideally suited to produce and manage effective web development projects, at times it is quite unaffordable for most medium-size businesses. However, similar results can be achieved by utilizing outside talent. For example, you can opt for website coders for hire who are equipped with industry experience or a strong background in web development. Sponsor Your Content: A designated content marketing budget allows marketers to go beyond owned and earned media channels. They can also create paid opportunities on social networks and pay per click/ PPC Management Packages. However, even if you have the funds to invest in social, it is crucial to stay focused on your KPIs to ensure that your cash is well spent. Your audience should be able to resonate with the networks you select. For example, Facebook and Twitter usually work best for B2C companies, while the world of B2B favors LinkedIn, Twitter and other professional communities.