Tricks For Effective Use Of Retail Shop Fittings

Having a good merchandising strategy is one of the most important things for having a successful retail shop. It’s all about the placement, selection, and the way you go about displaying all the different products within your store. This includes the broad floorplan, the different shop fittings, the colour scheme of your shop and even the colours of the various products you choose to feature in your merchandising displays.

A good way to think about your merchandising strategy is to consider the experience a potential customer will have when visiting your store and how you can make the whole experience as enjoyable and value packed for them as possible. A fresh, interesting store that is pleasing to the eye filled with value and feels like it’s going out of the way to make you feel welcome without the high pitched sale talk of yesteryear is bound to be filled with happy customers and drive sales.

Important considerations

Whether you’re starting a new shop or looking to revamp an existing store these considerations will help you with creating a successful enterprise

• Start by refining your branding and working out who your target customers are. Decide on the overall theme of your store, is it modern, fun and funky or are you looking to cater for people who are a bit more formal and sophisticated.
• What is the message you want to give to your customers?
• What are your values and how do they reflect on your potential customers?
• This is about making shopping with you a pleasant and unique experience your customers want to repeat again and again.
• Why are you different from your customers?
• Who is your store target to and who is your ideal customer?
• Once you have a clear idea of these things you can concentrate on fitting out your store.

Think about your best shopping experiences and what made them the best. Place yourself in the shoes of your ideal customer and consider what they want and require, understand what their ideal customer experience is and do create it in your store.

Setting out your shop fittings

Usually, depending on the size of your store the first five to fifteen feet should be an area known as the decompression zone, a space where potential customers adjust to your store and turn to shopping mode.

Your floor plan should be arranged to provide an easy to follow the path through your merchandise while maximizing your product exposure to increase the likelihood of your shop visitors becoming repeat customers. Respecting your shopper’s personal space by providing enough room to shop comfortably with your shop fittings arranged so customers move naturally to the right where you can display your newest products or your top selling items.

Use your shop fittings to display your products in logical groups and strategically placed for maximum sales such as last minute impulse buying and up grading to higher priced items.

The greatest trick for using shop fittings in retail shops is to establish a fun, enjoyable, and value paced shopping experience for your targeted customers when visiting your store. High quality fitting means a high quality feel to your shop which helps to attract high quality customers.