Technologies Every Hotelier Needs to Understand
When it comes to technology, the lack of integration and resulting data fragmentation remains the biggest challenge for hoteliers. Hospitality industry news is lagging behind in other industries in terms of cloud offerings and software as service techniques. However, the hotel owner today tries to be wherever his guests are and invests a lot in the back and front technologies to provide services without problems.
For the latest research report, the State of the 2018 Hotel Technology Stack, we interviewed 23 industry stakeholders from technology providers and online travel agencies to hotel brands, independent hotel owners and hotel management companies, understanding restrictions on existing hotel technology And possibilities when hoteliers make appropriate technological investments. We divided these interviews into two main groups: the Technology Provider Focus Group, which includes 18 technology providers, an online travel agency (OTA), and Our Own Group of Companies, which include two major hotel brands, Hotels.
Throughout the report, we provide answers to key questions regarding hotel technology. We guarantee answers to the question, "What are your expectations for hotel technology in the future of hotel technology, whether artificial intelligence, voice search, privacy / payment security, robots, etc.?" In the summary below.
We believe that hoteliers must update their technology work plans to focus on the client's journey, from planning, research, booking to actual hotel accommodation and after staying. You should think about technology in terms of how to improve your ultimate business goal: to provide a great customer experience for guests.
Last week we released the latest report from the Skift search service, the state of the technology stack at the 2018 Hotel.
Below is an excerpt from our Skift Search Report. Get the full report here to stay at the forefront of this trend.
HOTELIERS NEED TO INVEST IN NEXT GENERATION TECHNOLOGY SOON, BUT WISELY
Despite the challenges facing hotel technology, we are seeing some recent introductions to interesting and exciting next-generation technologies.
For example, hospitality news india Connie uses the new robotic gatekeeper at Hilton, artificial intelligence to help guests arriving at the hotel, which changes the guest experience. Google Voice and Amazon offer an exciting way to search for information, request help, or control your room experiences.
The hotel index at the Globaler Business 2018 found that more than two-thirds of hoteliers are focusing on some next-generation technologies in 2018, whether mobile technology, Internet stuff, in-room technology, virtual reality, artificial intelligence or voice. Research and work from the Skift survey have found that many travel companies see themselves integrating next-generation hospitality industry news into the digital roadmap in the coming years. Most travel companies believe that artificial intelligence and automated learning will revolutionize the industry (see illustration below).
With many travel companies focusing on or adopting new technologies, hoteliers need to invest in emerging technology sooner rather than later if they want to be leaders in the industry.
However, any investment made in next-generation technologies must be smart and aligned with business objectives.
"Many people forget that before we all call Amnesty International, the block chain or the robot car, we first have to deal with the technological foundations of the hotel," said Max Starkoff of HBS Digital. "Improve the hotel's direct channel, fix the hotel's six year old site, get the best central reservation system (CRS), WBE [web reservation engine], good search engine optimization (SEO)], create Google content AMP [Mobile Page Acceleration], start marketing multi-channel ownership, better social networking profiles, get better analytics, business intelligence tools, and finally do something about CRM to attract and retain customers better. "
"If we are to explore the opportunities we see in other industries, we have to take advantage of what we are doing now," said Michael Bennett of Cinden.
Ultimately, the space for these hospitality news india will be how they can be used to improve the overall guest experience, improve customization and provide the possibilities that the guests really seek. However, we hope that human touch is always required.
"In life, we focus more on what the guests want rather than distracting us with a new presentation or a shiny new object." "Just because we can, it does not mean we have to be a motto that we sometimes use in technology," he said. Information to help us focus on using empathy to understand the needs of guests, and then assess solutions to meet those needs. "
APPLICATIONS FOR NEXT GENERATION TECHNOLOGY: FOCUS GROUP VIEWSWe asked our groups of technology providers and the hotel company: "What are your expectations for hotel technology in the future in terms of hotel technology?"
Many respondents noted the fact that they could see clear applications for a series of next generation technologies in the hotel yard.
Let's highlight some of the things people have said about the different capabilities below.
Artificial intelligence (AI).
"Amnesty International has the ability to greatly influence our ability to understand and customize the guest experience.There is a lot of data on the flights, and with Amnesty International we can understand and use them to create experiences that meet our guests' expectations and anticipate their needs." With this foundation, Border, "such as payments, robots and our favorite voice, are much stronger."
Automatic learning and chatbots.
"We use automated learning to understand emotions and analyze text... The way I see this is that although personal interactions will continue to be important, we will start seeing customers start their interactions through some of these characteristics, [even] you can get some basic answers right away and Cost savings in the future ".
Voice.
"I think the voice will play an important role in the near future, just think about how you use your smartphone today, I rarely write a text message and always use my voice, and ask my phone for weather, directions, phone calls. Why can not I stop at any booth and ask for registration? Pass my credit card and get my room key if this is my favorite recording method?