How To Flourish Within The Fast-Paced SEO Business
The world of SEO businesses is fast paced and ever-changing, it’s defiantly not for those with the "she’ll be right mate" attitude, in fact, it needs constant attention to stay on top and keep your clients on top as well. This is why they come to you a professional SEO on the Gold Coast.
Exposure to the right audience, your target audience is the key to success and SEO is all about putting you right in front of your target audience. There will always be new things happening and new mistakes to be made, new challenges to conquer, algorithms and changes to overcome constantly checking everything, then being able to learn from and correct mistakes quickly that makes the difference.
Fortunately, there are many online applications (Apps) that can help you monitor all aspects of your internet business even in a large business site with many experts adding content that relates to their specialized area. If just one can change the whole site and suddenly your ranking and customers are gone
The Answer is to be prepared
Always track changes
Set up change alerts so you know of changes before they become an issue. Use Tools such as "SEORadar" and "VisualPing" for set ups so they will instantly notify of any changes in content or codes. Fine tune it and prioritize important changes and record unimportant changes
Keep a Change Log of all comments and recommendations of everyone who has input to the site. Using free Apps like Basecamp, Google Drive and dropbox store everything to be instantly available if needed
Organization is the key Share your change log with your teammates and client so everyone is on the same page and the chances of communication errors are kept to a minimum re are no mistakes
Analytic Annotations are important so you always have a record of the changes and what the responses to those changes were, especially SEO updates and when a page is updated you can see when it happened why it happened and the outcome or effect of the change
Make sure of the Data
Always double check with the client and team members, ensuring to all are working with the same data points and the data is complete
- Make sure your analytics is working correctly in this way you can show your client that the team is spending 35 man hours working on that project as it is very hard to show the client they are getting value. Of course, the true value is in the results or increased customers and sales, but if you do not have your data and work trackers set up it can become a challenge.
- Knowledge is power most people just do not know or care about how it works or why it works all they want to know is that they are getting the result they are paying for.
Being in the SEO business on the Gold Coast is all about knowledge and keeping right up to date and knowing how to fully use with the latest Apps. There just is no substitute for high quality original and relevant content, but it needs to be findable which is where SEO is so important.